Raise your hand, privately where you’re reading this post, if you want more profits? ( Okay-y-y...almost everyone. )

Clap your hand if you are looking for that one lever that can generate more profits? And you want to see data to support this claim? Clap twice.

Here it is. Listen.

No, that’s it. Listen. To those who generate the profits.

Here’s the data:

80% of your employees can predict your failure. Stephen Lynch, COO for Results.com.

60%+ to 80+% of corporate projects fail. BusinessWeek

Are these two points...coincidental?

80% of your employees have no clue... what your mission statement says nor what it means. Institute for Corporate Productivity The operative word is ‘your’. It is your mission statement because you were the only person who contributed to it.

71% of your employees could care less. Paul Herr, author of Primal Management.

1. There’s only one way to show you care. Listen.

2. There is only one way to create mission statement that reflects everyone's mission and input. Listen.

3. There's only one way to avoid an 80% failure rate for your new projects. Listen.

Listening is an act of respect. It shows you care enough about that person to invest your most precious resource: your time. You honor by listening to, those whose skills and talents and dedication create profits for their company. They would anyway if you would but...what, I can’t hear you?

Let's add those three, together:

1. Show you care. ( Lower employee recruiting costs + lower employee turnover + lower training costs.)

+

2. Gather everyone's input into building your shared brand from the same page. ( Greater operating efficiencies + fewer errors + fewer internal problems from poor communication or silo mentalities + faster to market + more innovations)

+

3. Lower costs from fewer failures. ( lower cost-of-goods sold + lower returnables + lower R&D costs per project...)

Add them together, and...shhh....

Listen. You can hear your profits grow.

Now. I will be quiet. And listen. What do you think?


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