Right Advice

My advice is to be 100% confident in how you deliver a customer experience before you start to try to strike up conversations online. Because if you are not confident, you will not want to listen to some of the negative feedback online about how you are doing business.| John Moore, All Things WOM

He’s right.

Talk to your employees’ first. They hear what is being said about ‘their’ brand. They hear it among themselves. They hear it from customers.

And they know how to improve it.

Listen...to your employee’s first.

Listen... with your employees’ first.

Listen... to what they hear.

Then you will:

Be confident when you strike up a conversation about your brand with perhaps a stranger;

You will want to hear what is said, even if it’s a complaint. If it is a complaint you will be confident you can turn that complaint into a compliment.

And if you listen well...you can hear your profits grow.