For many businesses, big and small, it doesn’t make sense to do all of the marketing work for your business completely on your own. Because of this, many organizations reach out to marketing agencies to help fill in the gaps, especially when it comes to things like content marketing.
However, to make sure that you’re not wasting your money on something that’s not going to work or be a good fit for your business, it’s wise to know what to look for when trying to find the best agency to work with. To help you with this endeavor, here are three tips for hiring an agency to help with your content marketing needs.
Find A Strategic Agency
Many agencies out there can handle doing the work that you assign them to accomplish. But what many businesses really need, according to Craig Hodges of the Content Marketing Institute, is an agency that can help on a strategic level.
Rather than working with an agency that just wants to crank out content for you at an accelerated rate, it’s going to be much more beneficial to your business if you can find an agency that has the ability to really strategize when it comes to your content marketing and creation. Then, you’ll know all the efforts are actually going to good use rather than just filling up space and your marketing budget.
Read What People Within The Agency Are Writing
Not all agencies are created equal, especially when it comes to content marketing. And while you can speak to current and former clients of the agency to get a feel for the quality of work they’re able to do before you decide to work with them, Kelsey Libert, a contributor to Inc.com, shares that one of the best ways to see what an agency can do with their content is to read what people within the agency are publishing under their own name.
By seeing what the workers or owners of the agency are contributing to the industry, you can get a real feel for how they view content marketing strategy as well as how respected they are as a thought leader.
Create A Style Guide Together
Once you’ve narrowed down your choices for a content marketing agency to work with, one thing you might want to speak with the agency about it coming up with a style guide together.
According to Neil Patel, an online marketing guru, recommends that you include things in your style guide like how you want your sentences structured, how long paragraphs should be, how many images you want included in your content, and more.
If you’re considering hiring a content marketing agency to work with your business, use the tips mentioned above to help you find the best match for you.