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Starting a small business can be overwhelming, especially during the early stages. Spreading the word about your new business, whether you’re offering services or a specific product, orienting new employees, or trying to recruit upcoming talent, is a crucial part of the launch of any business.

One highly effective way to spread the word about your business and showcase what you offer is to invest in high quality videos, like those produced by companies like Vidico. These can make all the difference if you are looking to launch a new business or enhance your current one.

App Videos

This is essentially a short video that outlines what your app does and how it works. These videos are the ones that pop up when you are browsing the app store to give you a bit of a demonstrations as to what an app does.

One important thing to remember is that customers won’t buy your product if they don’t know how to use it. An app video is the most effective way to explain both the purpose and the functions of your app in a clear and succinct way.

Product Videos

Similar to an app video, product videos outline the use and function of your product while going into more detail. While an app video is regulated to specific platforms like the app store, a product video has the potential to target a much winder audience.

Product videos are most commonly used on social media platforms and other add spaces. These videos win your business new customers by not only explaining your product, but by creating a narrative to explain why customers should choose your business specifically.

Social media is the most powerful resource when it comes to expanding your customer base, and product videos are specifically designed to capitalize on that audience.

Walk Through Videos

Once you’ve acquired a large customer base, walk through videos are a great way to keep customers engaged with your services or product. This allows for increased customer retention. Customers that are properly educated about your product or service are more likely to return and to recommend your business to friends and family.

Walk through videos can take many forms depending on what your business is offering. For example, if you’re selling units of furniture, a video showing the customer how to properly assemble that furniture would enhance the customer experience. In a similar manner, if you’re selling software, a well executed walk through video will educate your customer on operating that software.

Brand Videos

A brand video focuses more on your business – or brand – as a whole rather than a specific product or service that you offer. Consider this a campaign for your company. The purpose of your brand, your mission statement, and your goals for your business and your customers can all be outlined in a brand video.

This kind of advertising helps customers see the bigger picture. Why your specific product, and why your specific brand? This allows for the story of your brand to be told.

Case Study Videos

When looking to purchase a new product or service, most customers look at reviews to gain a better insight into the experience that they will have with your business. A case study video serves the purpose of showing that your product has been used successfully and that your customers are satisfied.

In addition to educating potential clients, a case study video can also illuminate current clients to the full potential of your products or services.

Career Videos

A career video, on the other hand, is very beneficial when trying to recruit new talent for your up and coming business. This video’s purpose is to outline why people should work for your business, and how this would be beneficial for them and their career. A great career video will recruit dedicated employees, which will only enhance your business.