Grant Lawson is the Lead Crowdfunding Strategist for InventureX, a firm specializing in helping entrepreneurs raise the capital they need via crowdfunding platforms to launch business concepts since 2012. Mr. Lawson possesses a diverse skill set for his job, ranging from digital marketing to product development.
We recently sat down with Mr. Lawson to discuss his current endeavors with InventureX, as well as his advice to all aspiring entrepreneurs:
- How Did You First Get Introduced to Crowdfunding?
That’s an interesting question, as I never sought out crowdfunding specifically. I enjoyed my business classes in college, so I knew that I wanted to work in that world. I also took a variety of classic teenager jobs like waiting tables and retail when I was younger, giving me valuable experience as a business’s point of contact with its customers.
Crowdfunding allows me to work with entrepreneurs while they are still the only face associated with their fledgling brand, making it the best of both worlds!
- What Is Your Favorite Aspect of Crowdfund Marketing?
I get this question all of the time, and my answer remains unchanged. The best part of my job is being able to deliver results to our clients. A lot of work goes into a crowdfunding campaign, and the look on somebody’s face when they get to the promised land always puts a smile on my face.
If you’re looking for a more personal part of the job, I really enjoy coaching the entrepreneurs we work with. They all have the vision, but I can sometimes provide insight that helps transform their vision into reality. That always makes me feel good!
- What Are Three Things You Look For When Entrepreneurs Pitch You Their Ideas?
First and foremost, you need to be pitching a product that there’s actually a market for. Nobody is currently selling liver-flavored ice cream in supermarkets nationwide, and there is no business opportunity there. Quite frankly, liver-flavored ice cream sounds disgusting, and it’s not offered because nobody wants to buy it.
Next, you need to have a solid business plan in place. If you have a great idea with no plan for executing it, you might as well not have the idea at all. This is especially true with crowdfunding, as potential contributors want to see what their money is going toward.
Finally, we look for “hungry” entrepreneurs, meaning people who will do whatever it takes to succeed. If you don’t have the drive to succeed, even the best idea is destined to fall flat.
- If You Weren’t Working in the Crowdfunding Industry, What Would You Be Doing?
I enjoy writing a lot, so I might have tried to turn that into a career. I still love business, so maybe I would write a bunch of best-selling business books?
In all seriousness, reading is a great way to stay on top of the latest trends in your field, no matter what you do. It’s something I encourage our clients to do all of the time.
- What Is One Piece of Advice You Would Give Those Interested in Launching A Project Via Crowdfunding?
Crowdfunding is a viable alternative to a investor funding, but it’s no less work. If you think you can spend five minutes making a profile on Kickstarter and then watch the money simply pour in, crowdfunding is not for you. You need to live on social media, promote your brand, and make sure that everybody with even the slightest willingness to contribute learns about your idea.
If you’re not prepared to work for it, don’t bother. Entrepreneurship is not for the faint of heart.
- How Can Readers Connect With You and Your Team at InventureX?
The best place to learn more about what we do is to visit our website, InventureX.com/launch. We also maintain an active social media presence on platforms such as Twitter and Facebook, both of which are great follows for individuals interested in the latest crowdfunding trends!