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 If you’re trying to promote your business online – you need to think about SEO. You’d be surprised how many people simply throw up a website and then ignore it. They’re making a big mistake, so don’t be one of them. You can’t expect people to just magically find your website. You need to promote it effectively. While there are other ways to get the word out there – one of the best ones is with SEO.

What is SEO?

SEO, or search engine optimization – is a way of building a site and promoting it that helps make it most optimized for search engines, especially Google. That means it’ll target certain keywords and hopefully get you ranked as high as possible when people search for those terms. While you can keep your SEO efforts in-house and do a lot of this yourself, it’s not always easy. If you’ve got other more important business concerns, you might want to let an SEO professional take care of your ranking efforts for you.

So how can an SEO expert help you?

1.They’ll help you target the right keywords

When you try and build your own SEO strategy – you won’t necessarily be targeting the right keywords. Did you know that although some broad search terms provide a large number of visitors, they might actually give you more of the sort of traffic that’s less likely to convert? That’s because some passive terms simply provide traffic that’s looking for a free ride and is less likely to actually spend money on your site. Think about terms like “free” or “download”. These are the terms you’ll want to avoid.

Keyword research is an important part of any SEO strategy. While you can do a bit of this research yourself – it might be more difficult than you think. Drilling down on the best keywords to use for your business is a time-consuming process. That means it might be better to let an SEO expert take care of it for you – so they can help you build the best strategy designed to maximise results.

2.They’ll help improve your on-page SEO

When you create your web content (blog posts, videos etc), you’ll need to make sure it been optimized for SEO. There are tons of different things search engines look for when they decide how relevant a certain page is for various keywords. One big thing is how the actual content is put together. You can get plugins like the popular Yoast SEO to help you with this – but it’s a time-consuming process. An SEO expert can help you with all of this, too.

3.They’ll help create pages that rank more effectively

When you come up with your content, you need to be aware of how often a keyword should be mentioned and in what context. This doesn’t come that easily to someone who isn’t experienced in SEO, and that’s why you could need an expert to help you. Keyword density is one thing, but there are a load of other factors you need to take care of if you want to create the best content that ranks easily.

4.They’ll help you get the best quality backlinks

One of the most important parts of a strong SEO is getting good quality backlinks. While on-page SEO is important – so is off-page SEO. Off-page SEO looks at how many other sites are linking to you, and what keywords they’re using to do so. It’s a big part of what makes Google’s algorithms decide how relevant your site is for a certain search term, and where it should rank you.

In the past, you could get away with spamming yourself to the top – but that’s not the case anymore. In fact, it could even harm your rankings and see you penalized. Google doesn’t just look at the sheer volume of links you’re getting for certain terms as much as it used to – it wants to see quality. That means you need links from quality sites that are relevant in your industry. A good SEO expert will help you find only the best backlinks that have been carefully sourced to maximize your rankings.

5.They’ll help you get more backlinks

While quality is paramount in backlinking these days, it’s still good to get more links if you can. Just make sure they aren’t from worthless spammy sites that could harm your rankings. A local SEO expert will make sure they get you lots of good quality backlinks so that you can start to see your rankings improve.

6.They’ll help improve conversion rates

As we’ve already discussed, some keywords will provide you with more of the sort of visitor that you don’t actually want to waste your bandwidth on. Conversely, the right keywords could deliver traffic that increases your conversion rates dramatically. Not only that, but some SEO firms will offer additional services that should be able to improve actual on-page conversion rates, like improving calls-to-action.

7.They’ll help keep you at the top of rankings

Getting to the first page on Google is one thing – but staying there is another completely. That’s because if you’re in a competitive industry, there should be tons of other businesses trying to displace you. So a good ranking strategy isn’t one that simply boosts you to the first page and then forgets about it – it’s one that constantly keeps working to maintain your position over time. That’s what a good SEO service can do for you.

8.They’ll keep up-to-date with algorithm changes

Aside from helping you stay ahead of the competition, an SEO firm will also help you keep on top of Google’s algorithm changes. You see, search engines often make tweaks to what they look at when ranking pages. That’s why what used to work in SEO no longer does. You’ll need a ranking strategy that keeps up-to-date with these changes so that you’re always on top, and that’s another reason to outsource your SEO.