How to Choose a Promotional Product to Use for Your Campaign


Success in promoting your brand using customized items doesn’t happen overnight. You need to plan everything carefully so you get the results that you want. Additionally, you need to consider a few factors so don’t end up investing in items that don’t resonate with your target customers. To choose the best item, check the list of tips and tricks that you can use below.

Outline the goals of your campaign

Before you deep dive into choosing an item according to your budget, you need to identify your goals first. What do you hope to achieve with the campaign? What are your top priorities? Do you want to increase brand exposure? Do you want to acquire high-value customers? Outline your goals and make sure that they’re specific, time-bound, measurable and realistic.

If you’re targeting to convert hot leads, then it would make sense to use high-end personalized items such as power banks and portfolios. If you want to gain maximum brand exposure, it’s recommended to choose low-cost items like such as customized shirts, lanyards, and wristbands.

Select popular personalized products

When you check sites such as Custom Lanyards 4 All, you can find plenty of items you can customize. Each has distinct features that make them a more advantageous option compared to the rest. Some of the most popular promotional products that businesses use these days include the following:

  • Lanyards
  • T-shirts
  • Caps
  • Bags
  • Wristbands
  • Mugs
  • Tumblers
  • Office supplies
  • Powerbanks

These items are perfect for events management, fundraising activities, and corporate giveaways. They’re also quite budget-friendly, so you can readily customize them for whatever purpose you want.

Put value in the item’s lifespan

Besides the popularity of the product, you must also consider its longevity. This way, you can ensure longer and more effective exposure for your brand. Choose items that your customers or team members can integrate into their regular routine. When new people see your brand frequently, it’s highly likely for them to seek your brand out. Combined with the right sales tactic, your branded items can convert these people into loyal and high-value customers.

Research on your prospects and competitors

Besides the two tips above, it’s useful to learn everything you can about the market, most specifically your competitors and prospects. When you check your competitors, determine which products they use to market their brand. How and when do they distribute the items? If possible, check the feedback of their customers.

On one hand, when you research your prospects, consider their demographics and preferences. You may also check their lifestyle and consumption behavior. If you launched product campaigns before, determine what worked. How did the customers react to the items?

Learn from your mistakes

As mentioned earlier, each type of custom printed items can offer you different benefits and functionalities. Hence, your dream clients could develop a preference. When you launch a particular promotional product campaign, see to it that you take the time to analyze the results. Find out what you need to improve and adjust your plans accordingly.

Key Takeaways

There are plenty of marketing tactics that you can use to get the attention that your brand deserves. Using customized items is one of the best and most effective tactics to date. If you’re not maximizing the benefits of this tactic yet, then it’s high time for you to do so. You can find a lot of companies that can personalize items such as ball pens, lanyards, notebooks, and power banks.

Use the tips and tricks as your guide when selecting an item. More importantly, consult a specialist when you create a design to ensure the effectiveness of your customized item.