With video content doing the best in the market, the current leading search engine platform is shifting from Google to YouTube. Even platforms like Facebook, Twitter and Instagram are shifting towards Video contents but YouTube is in the lead.
With over a billion users per month, YouTube has a lot of potential to help you grow your channel. You just need the right strategy to target your audience. Understanding youtube algorithm getting loved by it isn’t easy, you need to have a large number of subscribers to gain a large number of views and good youtube rankings on your videos, today we are going to discuss 10 such strategies that will help you gain youtube subscribers in 2019
How to Increase Youtube Subscribers in 2019
#1 Be Legitimate, Real and Useful
One of the easiest and most reliable ways to increase your youtube subscribers number is to provide useful information or great content which either entertains, educates, or engage the audience. Think about the channels you have subscribed, we are pretty sure they either provide essential useful information or are entertaining or engaging enough to keep you connected to them. Being original, legitimate, helpful, or creative are the best possible ways of producing excellent youtube content which everybody wants to stay connected with.
Here is a short list of different types of content on youtube which people love to subscribe to:
- Cultural Videos
- Expert Interviews
- How to Videos/Tutorials
- Product Reviews
- Live Streamings
- Latest trending news
#2 Add Subscription Watermark on Your Video:
Adding a watermark for the users to see on the video can imprint on their minds. YouTube allows you to do that directly hence do not forget to add it. Sometimes people just forget simple things like subscribing. Reminding them can improve your chances of gaining new followers. In fact, you can remind them in the video to subscribe to your channel and press the bell icon for receiving notifications when you upload a new video. According to Jeff Bullas, adding a branded subscribers watermark on the youtube videos is one of the 4 best youtube basics which every youtuber must have!
#3 Well Researched and Organized Content Planning
Do not blindly upload whatever comes to your mind. Plan your channel’s content, do not blindly follow trends. Create content relevant to your skills and target the audience that would be interested in learning more about your niche. Create a persona and write a script that would engage the kind of audience you expect to visit your channel. Give time to content planning, make editorial calendars in advance to reduce the pain of content planning every time after publishing a video.
#4 Value Your Viewer’s Time
Youtube Stats clearly say that “channels and videos with higher watch time are more likely to turn up in search results and recommendations.”
According to studies, first 8 seconds of the youtube videos are very crucial according to the bounce rate, viewers are more likely to close your video if you are just trying to increase the view time by not delivering proper information or content straight away, Valuing your viewers time by providing up to the point and no time waste information straight away is the key!
Tips: Trim your intro by skipping the intro music and about us introduction, make sure that the first 8 seconds deliver everything you will be showing in the video!
#5 Frequency Matters
Just like any other social media platform, uploading frequency also matters on youtube. Keeping your upload frequency good and constant increase your video ranking chances and if you have gained a few followers, you need to keep them engaged by delivering good quality fresh content on the regular basis. Subscribers have followed your channel because they love your content so publish videos often so that they remain hooked on to your channel as subscribers do not like channels that do not publish much.
#6 Get Along With Youtube SEO
Just like any other search engines, youtube search optimization also matters, doing keyword research, optimizing your title, descriptions, video length, adding a strong CTA(Call to action), adding voice description according to the keywords, choosing multiple keyword etc are some of the best techniques to rank your youtube videos in youtube search results. For a detailed guide on youtube SEO and to rank your videos in youtube search in 2019, follow the given link. You can use a number of tools to youtube keyword research as well, some of the best tools to do are keyword tool extension, Neil Patel’s Ubersuggest or keyordtool.io.
#7 Make Your Titles Captivating
NO, WE ARE NOT PROMOTING CLICK BAIT HERE! You need to create titles relevant to the videos so that your videos are searchable. Also, the titles need to be quirky to get attention from the viewers and it must be captivating enough so that people trust you invest their time in watching your video!
There are a number of tools available to optimize your youtube video title, these tools guide you perfectly by showing scores based on different factors like emotions, click worthiness etc, you can use a web analytics tool to create an optimized and click worthy Youtube video title.
#8 Leverage Playlists
Serving your audience with different types of content has proved to be another best approach, it saves your users time , creating playlists of similar content or categorizing your content is the best possible option for this. Create different playlists according to the different types of users or user interests for example, First time viewers, task based users or topic focussed user groups. See how content marketing leader neil patel is doing it…
Here’s how you can create playlists for your youtube channel
- Start with a video you want in the playlist
- Under the video, click add to
- Click create new playlist
- Enter a playlist name
- Use the drop down box to select your playlist’s privacy setting. If it’s private, people can’t find it when they search YouTube
- Click create
#9 Personalize Video Thumbnails:
“First impression is the last impression” this phrase is also very accurate while talking about increasing youtube subscribers and viewers. Your youtube video thumbnail is the first impression on any viewer, It must be attractive and engaging enough to encourage users to click on your video. Thumbnails are really powerful, and many YouTubers make full use of it. In fact, spammers make the best use of it to clickbait many. We do not suggest you do the same but add a thumbnail that portrays exactly what the video is about.
- Finalize a youtube thumbnail format/design and stick to it (See how Neil Patel is doing it!)
- Get inspired by competitors and fellow youtubers but stick to your identical theme.
- Understand the latest trends and designs of thumbnails
- Make use of tools like Canva or Picmonkey.
#10 Take Help Of Social Media Platforms
Social media platforms like Facebook, Instagram, Pinterest and Twitter are a great source of traffic if you leverage them in a correct manner. Sharing your video links among your friends and community is a great way to increase the buzz about your newly uploaded video on youtube.
Brainstorm the ways in which you can use these social media platforms to increase your youtube views, creating an amazing pinterest infographic or instagram post accordingly. Using Facebook groups and pages to promote youtube videos is also considered a decent approach. Using community platforms like Reddit and promoting videos on relevant subreddits can also skyrocket your youtube view count .
#11 Leverage Languages
Translating your most popular videos in favourable languages is also a great approach when it comes to increase the reach of your youtube videos. This will also help you in gaining popularity in different countries. If translation does not work for you, you can always consider adding subtitles in your videos.
#12 Engage with Your Viewers
Interacting with your viewers in comments section, listening to their suggestions, queries and giving a positive response is a great way to get loved by viewers. Just interacting with your audience has proved to be one of the best strategies while looking for a hike in youtube subscriber count.
#13 Allow Embedding
Allowing the embedding of your youtube videos on websites is a game changer move for sure, it increases your visibility, give your videos a link back from various websites and hence increase your youtube subscriber count really easily. This is a simple but very significant step which you must consider doing to gain popularity and authority as a youtuber!
There are multiple other tactics that may work in your favor. What worked for someone else may not work for your channel. Try a set of these tactics and see the engagement. Focus on the ones which work best for your channel. We hope you are taking some notes and start working on these tips to increase our youtube subscribers count with them! If You have any queries kindly comment in the comment section given below! More Subscribers are coming soon! 🙂