We’ll talk today about how to really effectively promote small businesses in social networks and what needs to be done to do this.
- Analyze your competitors!
The fact that you have competitors allows you to build your development and growth strategy, focusing not only on your own, but also on alternative experience. Find out who is the biggest and most successful among your competitors and analyze how they do business, how they stand out, and also note what shortcomings they have. Pay attention to the content, to the time of publication, to the style, to the values that they demonstrate. Pay particular attention to competitors with a high involvement of subscribers.
2.The choice of the promotion channel.
Do not grab at once for all social programs. Firstly, it requires daily attention and effort. It is better to do a little, but qualitatively than a lot, but depersonalize. Secondly, if your target audience is young people, then it makes no sense to conduct the same classmates will be. In a word, analyze those social networks that are interesting to your audience and focus on them. Again, understand for yourself which way of presenting your information is better. Do you shoot video reviews well and efficiently? Then make the main content from the video. Write great articles? Then make content from the article
3.Automation of content.
To save time where you can save it, look for tools like Hoot suite and Social Media Poster. Instead of switching between several tabs to publish your content on each separate network, you can plan content for all your social profiles from one tab and create a personal publication schedule. Again, this allows you to create publications at a convenient time.
To find hashtags, use Rite Tag – this tool will help you find tags for images or text on any website or social network.
4.Contact with your subscribers.
Track feedback about you and respond to them, as well as quickly respond to messages from your subscribers on social networks. Both are important if you want your business on social media to be successful. You must respond to both types of mentions, be it positive feedback or total disagreement.
5.About different types of customers.
Try different content. Use humor, memes, gifs, and funny pictures in the theme of your activity. Try broadcasts, videos, questionnaires. Try anything that might be interesting to your audience. And after that, be sure to analyze yourself and how competitors like this went well. Compare and improve.
6. Be interesting
Publish content that people really want to read. It can be educational, inspirational or funny. As long as it means something to people, they will consider it interesting.
Remember that you write on the Internet. The rules here are slightly different from those used to write articles for print, or even from the corporate press. Pay attention to your expression and tone. Make your text more personal, try to find a connection with your readers at a deeper level.
Write in conversational style, as if you were talking with your friend. Do it, but don’t forget about editing. Use short sentences and abbreviations.
Go quickly to the point, but remember to present it correctly. Use more paragraphs to break down your bulky paragraphs into easier-to-read paragraphs. Use images, markers, italics, and subtitles for your reader’s convenience.
If people find your text useful and easy to read, they will pay attention to what it says and, most likely, share it with their friends.
To be continued!