There is no social media platform with higher business potential than Instagram. With more than 800 million active users, a more engaged audience than in other great platforms, and less competition, it presents marvelous opportunities. Many people are already taking advantage of this platform to make huge profits.
Through Instagram, businesses can target their potential customers more easily without spending huge chunks of advertising money. One major way of doing this is using social signals to gain more followers. Instagram comments, in particular, could improve anyone’s business.
- Creates a “Signal Funnel”
Most buyers do not just jump into a business’ call to action (CTA) web page. They pass through conversations. If a comment impacts them, they may share it or show interest in the product or service that the company is advertising. In the end, they end up either buying or referring it to other people.
The main idea behind signal funnels is to attract as many followers as possible and make conversions out of them. The higher the number of followers, the higher the conversion rate and one of the best triggers is usually a comment. It could attract the attention of other potential buyers.
- Complements Expertise
Research shows that there is a correlation between social signals such as custom instagram comments and brand names that do well. People good at marketing on the platform use tags, keywords, and other SEO strategies. Comments are of major importance on the list.
- Improves Ranking
Businesses with a huge following on Instagram have a higher ranking on Google. However, that’s not all. Comments, as well as other social signals, play a big role. Together, these parameters show how relevant a business is and the necessity of considering it highly on search engines.
Also, comments are one of the easiest ways for people to leave their reviews on any site. Good reviews point to customer satisfaction. Search engines rank companies that often satisfy the needs of their clients and make them happy. Consequently, such businesses get more customers.
- Customer Trust
Good response rates and reviews could increase the level customers trust businesses. For instance, if a potential buyer sees many positive reviews of a company’s product in the comments section, they are likely to gain confidence in it. That would result in low bounce rates
and the high possibility of buying.
- Boosts Engagement of Customer & Social Media Marketers’
When potential customers comment on content, business owners can reply through the same medium or go into private conversations. Whether they are asking for discounts, offers, or product descriptions, it’s an opportunity to turn them into buyers. Such interactions leave impressions on people that could move them to buy.
Similarly, business owners could encourage people to click on their backlinks or share through the comments section. Luckily, there are some readers who do it, leading to more customer engagement and the possibility of attracting more people to the site.
The task of improving businesses through Instagram comments involves many hours of staying online and responding to customers. It also requires some knowledge of one’s audience. If the undertaking is too overwhelming for business owners, they can always engage affordable and experienced social media marketers.