Effective content is the base of every marketing campaign. It is no secret that every creative field, an attractive content decides the strong connection with your audience. According to a recent study over 92% of B2B organizations are highly dependent on ‘content marketing’ for their social media and other promotions.
When you’re in a good mood, you may enjoy listening to music or re-reading your favourite book for the umpteen number of times. Sometimes you don’t get emotionally connected with the song when you don’t understand the lyrics. The same thing applies while reading the content. You need to produce content in such a way that your audience should dive with your content.
Writing a blog post is easy!! But writing an effective blog post is a daunting task. Have you completed writing an article? Do you think you’re job is done? Not really!! There is a lot more to the story. If you’re a content writer you might have heard about plagiarism checking tools several times. Want a checker for duplicate / copied text content of your article? Here you go!! Plagramme is one of the best software to check duplicate content.
Content marketers should maintain a proper balance between content and quality. That’s how a professional content writer should work on a daily basis. If you want to know the secret of making your content succeed. Following are a few tips and tricks for effective content writing.
1. Google keyword research:
Many people states ‘Keyword research is imperative’. This is 100% right!! Keyword research is essential for various factors such as link building, content marketing and more.
Choosing the right keyword is important. Many people get stuck between finding the best keyword for their business. If you’re one among them here is a solution for you.
There are few keyword research tool available online such as Keyword planner, Moz, Ubersuggest, etc. Search for words that relate to your business products or services. These tools help to get relevant keywords for your business and ranks well in search engines. Keyword research tools allow you with in-depth insights into ‘how often a specific word is being searched (2M, 4M, 8M).
- Perform in-depth research
You just had your coffee and you’re ready to write an article for the day. You check the topic. How do you feel when you don’t have an idea about that topic? You get panic right. No more stress!! Here are a few tips for your research while writing an article.
How can you get valid information? Research
- Research popular websites
- Use advanced search (Google advanced search option – type .gov or .edu in domain bar)
- If the topic is breaking news then study recent news articles
- Avoid blogs with mistakes
The research adds true validity. When your creating effective content, makes sure to include stats, facts, specifications, features and opinions in order to back up the content.
- Spend enough time and write detailed outlines
How much time do you spend on the outline? 30 minutes to one hour. An outline is a perfect approach to organize your content. At the initial step, creating an outline may be complicated. When you get involved with it you feel enjoying. Get started with proper planning of outline and choose the right structure. Eventually, you can organize the information in a simple way.
- Decide whether you want to write an outline with hand or word document.
- Narrow down your topic, creating a perfect outline can help you well-organized your research.
- Identify the core purpose of an outline (informational, entertainment or reflect). Think twice about – what you accomplish with an outline
- Planning to write a novel
- Want to write a marketing article
- Review of a recent movie
- Know your targeted audience
- Assemble everything (notes, stats, facts, etc)
- Write catchy headlines
Many content writers spend maximum time on creating compelling headlines. These headlines act like a gateway to the content. Since it appears everywhere right from google search results to social media shares. If the headline doesn’t entice your audience to click, then you’ve not done the job perfectly.
- Known more about your audience
- Share your personal experience
- Focus on 4U’s (unique, ultra-specific, useful and urgent)
- Always use powerful words and make a bold statement
- Be concise and include special characters (-,:,”)
Make your heading plain and easy to understand for readers. A powerful reason to get clicked can be done through “rationale”. The rationale words can be tips, strategies, ways, types, facts, times, etc.
- Write an introduction that catches your readers
An introduction is tricky!! It is the initial part of any content that every reader encounters. It provides a comprehensive overview of the topic and thesis. The introduction must convince your reader that the article is worth spending time to study the rest of the article.
- Make your first and second sentence short, a reader can easily understand.
- Start your intro with unusual facts. It can grab the reader’s attention.
- Don’t repeat your title again. Keep your introduction brief. Readers always look for additional information.
- Give background information and provide helpful and relevant content.
- Ask random questions. Readers can stick to the topic to learn the answer.
- Focus on Long-form content:
Every business is concentration on long-form content. Since this type of content tends to lead generation. Adding a few long paras and clicking on the publish button is not a good way for content marketing. There is a lot much to discuss!!
The ultimate purpose of online content is to convert readers to potential customers. It cannot happen easily until and unless you keep an extra effort in it.
There are multiple areas that contribute to successful content. In long-form content, size plays a crucial factor. The word count for the article can be 2000 to 2500 words.
Long-form content can deliver
- Higher online visibility
- Better social media sharing
- Improve link building
- Reliable website trust
- Avoid passive voice and focus on single purpose
If you’re a content writer, you might be aware of active verbs and passive verbs. Active verbs can make your content clean, concise and easy to understand. On the other hand, passive verbs need to be avoided, they’re imprecise. Passive verbs are difficult to understand, they need a number of words to complete a sentence.
There may be times when and where to use passive voice. Basically, the passive voice can make your sentence sound dull. Therefore always opt for active verbs rather than passive verbs whenever possible.
Always concentrate on a single purpose. You need to notice at least one strong message you would like to execute before you start creating your content. Keep in mind whenever you’re creating content. Always tie your whole content back to the key point.
- Write better title tags and meta descriptions
A meta title and meta description are important elements of ‘SEO’. Do meta title and meta description are factors for ranking in search engine? Are they really important? Yes, it’s absolutely right. Title and description play a huge role in SEO story. Meta title and meta description are wrapped in an HTML.
Title: A meta title is a text which is displayed in ‘search engine listing’. The word limit is 50 to 55 characters.
<title>Enter title text</title>
Description: Write a short and clear description. By looking at the meta description, users can easily identify what type of products or services your offering. The word limit can be 155 to 160 characters.
<meta name = “description” content = “Summarize your content”/>
- Optimise your content
As a content writer, you might probably know what content is placed on your blog. Every day you’ll work hard to create effective content for your website. Though you’ve created unique content, what if a Google doesn’t find your content? Your content will remain useless right. Perform content optimization and rank high on search engines.
Content optimization is a step by step process of optimizing the content to ensure that your content is visible for a user through a web. It’s a known fact that ‘Search engine robots’ rank top for optimized content.
- Write unique content
- Use heading and post new content
- Optimize images and videos
- Use social media platforms
- Keep it simple
- Use plagiarism tools
While writing an article you may face issues such as comma correction, spaces or few grammar rules. These can be easily identified and detected by proofreader tools. Considering plagiarism, it’s a pretty difficult task to tackle. Also, it’s the main concern for every content writer. Thus you need to check for plagiarism to ensure content is unique.
If you’ve no idea about tracing the plagiarized content. Here are a few tools are used for copied text content such as Plagramme, Prepost SEO, Small SEO tools, Quetext, Grammarly, Copyscape and more.
Effective and strong content writing is important in turning readers into potential customers. You should not just concentrate on creating the content. It’s imperative to produce high-quality content, optimizing, promoting and more. Follow the mentioned ten easy tips for effective content writing.