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It is no secret that social media is a crucial part of any good marketing tactic. If done rightly, it can increase your brand popularity, and ultimately your sales to a considerable degree. 

According to a stat, around 83% of marketers use social media actively, and around 19% of those marketers give more than 20 hours a week on social media platforms. It simply shows, if you want to take full advantage of social media, you will need to spend adequate time on it. Because until you have a decent number of followers, you can’t get the desired reach for your brand.

In this post, we will be discussing a few tested and trusted techniques to enhance social media following, but before that let’s have a quick look at some stats that confirm the importance of social media in the current online marketing scenario.

-According to MarketingSherpa, 95% of adults aged 18 to 34 like to follow a brand via social networking.

-Around 71% of people who have had a good social media service experience with a business are likely to suggest it to others says, Ambassador.

-As per the Statista, the active number of social media users worldwide is expected to reach around 3.02 by 2021 – that is around a 3rd of the entire global population. So, you can analyze now how important it is to have a presence on social media platforms for businesses.

Now you know what you can miss out if you don’t use social media to market your business, let’s find out some effective ways to increase social media following.

Be Regular & Consistent

It is crucial to be regular and consistent when it comes to posting on social media. You should be able to keep your brand’s name and message in front of your followers. A post here and there once in a week may get lost in thousands of other posts.

If you can’t create an engaging post every time, you may look for another option to engage your audience and boost your following. For instance, many businesses have been using Instagram IGTV to connect with their target audience. It is an ideal platform to share your videos in numerous ways such as live videos, video posts, long videos, etc. Some of the popular brands using IGTV successfully include Warby Parker, Louis Vuitton, Bacardi, etc.

Place Social Media Buttons Wherever You Can

Make sure your audience is not struggling to find social media follow buttons on your website. You can place them on every page of your site – may be in the bottom, just after the post. Don’t forget, your website is not the only place to include your social media links. There are numerous social media networks that allow links to other network profiles. You may also add links to your social profiles in your email.

Create a Viral Video

There is no dearth of examples that prove viral videos can increase your social media following. Some of the best branded viral videos that you can take inspiration from include Dollar Shave Club, GoPro, PlayStation Gravity Cat, and more. 

Although it is hard to determine how to create a viral video for social media, a few things that are common in all viral videos are that they are full of fun and inspiration.

So, always look for a subject that is interesting to your target audience and has chances to go viral. When you post such videos on your social media accounts you gain a huge following. If you don’t know how to start with it, it is advisable you learn some professional video marketing tips first. 

Follow Influencers & Share Their Content

Get to know about the top influencers of your industry. If you’re up-to-date with your industry’s trends and news, it won’t be difficult for you to know who the influencers are.

As soon as you follow them, share their content with your target audience. Some of them will follow back and share your content as well and you will gain more followers. 

Respond to Your Followers

Most people find it annoying when they tag or contact a company through social media and never get a response. So, respond to comments, mentions, and questions made by your followers. 

It does not mean you have to respond to each and every comment but at least respond to what makes sense to you. They will feel offended if you don’t.

Use Appropriate Hashtags

Hashtags are quite helpful to people who want to find content that is of interest to them. Using hashtags on Twitter, Facebook and Instagram can help you get more followers but don’t overdo it. Don’t forget, people want to see real content, not just hashtags.  

Conclusion

Social media is a great medium to educate, entertain and give value to your audience. However, it will give you an edge only when you have a decent number of followers. Hopefully, this post will help you increase your followers.