If you are not using email marketing for your online stores, you are leaving money on the table. in your As agreed by most top online retailers, email marketing has the highest ROI amongst all the digital marketing strategies. However, one challenges with email marketing is to come up with compelling subject lines. They are crucial for capturing your subscribes’ attention, driving them to open your email, so get a chance to convince them to make a purchase or follow an particular action.
Writing an compelling email subject line is not as hard as you think. In this guide, we will go through 7 simple tips to help you write high-converting email subject lines along with some templates so you can fully leveraging the power of email marketing.
1. Urgency and FOMO
Creating a sense of urgency and fear of missing out (FOMO) is an effective tactic for writing high-converting email subject lines. The beauty of using this strategy is that it encourages impulse purchases, even when customers don’t have a specific need. When they understand that offer is ending soon or there may never be a deal like this again, it’s almost impossible for to resist the temptation.
Templates
- “Last chance: [Product] ends in 2 hours”
- “Quick! Only [X] left in stock”
- “[Name], your exclusive deal expires tonight”
2. Curiosity
It’s human nature to be interested to find out what they don’t know. A simple statement of “You won’t believe what I found” can spark someone’s interest and make them want to dive deeper into the subject. Curiosity can be implemented in any type of email, from promotional, informational to brand story emails. By wisely leveraging the power of curiosity, you can increase your email open rates and guide them through the customer journey to complete a purchase
Templates:
- “You won’t believe what we found…”
- “This is the best offer we have had…”
- “This offer is only for you…”
3. Personalization
When you are building your email list, it’s crucial that you segment your subscribers so you can send more targeted and relevant emails. Segmenting your email list is what allows you to personalize your emails and subject lines so your customers know that you care about them on an individual level. By knowing their preferences, personal information and including them in your email subject lines, you can significantly boost your conversion rates.
Templates:
- “FLASH SALE ⚡ [X]% off your favorites”
- “[Name], here’s your private discount”
- “[Name], we believe you are running out of [product]”
4. Social Proof
For subscribers who have yet to become your customers, you need some social proof to increase credibility and help them understand the values you can provide. Sharing case studies and testimonials is one effective way to alleviate their doubts and convert them into loyal customers.
Templates:
- “Why over 50,000+ customers chose us”
- “[influencer/celebrity] said this is the best [product] they ever had”
- “Our best-seller sold out again…”
5. Using Emojis
According to research done by Selzy, email subject lines with emojis perform 60% more than those without. One of the reasons is that emojis can evoke emotions more powerfully than words. In addition to that, emojis are more eye-catching, and greater noticeability means greater engagement.
Templates:
- “A secret you must know👀”
- “⏰ Time is running out”
- “Urgent: Limited Time Offer 🚨 🚨 🚨 “
6. Keep it short
Excessive information and words in your subject line can lead to worse performance. It may cause information overload and your subscribers ignoring your emails. Get straight to the point and include other information in your emails so they focus on the crucial information.
7. Optimize For Mobile
Most people don’t open the emails on their laptops anymore. It’s estimated that 50-60% of emails are opened on mobile devices in 2024. Optimizing your email subject lines as well as other aspects of your emails for mobile devices is therefore crucial.
One important detail to pay attention is the length of your subject line. There is a limit to how many characters will be shown until they are cut off, and it’s much shorter on mobile devices. It’s recommended to keep your subject lines under 50 characters and include the essential information at the start of your subject lines to to optimize the deliverability of your emails.
A subject line with 38 characters, just at the limit of being cut off(including punctuation)
Conclusion
Learning how to write compelling will require experimentation and practice. Test different subject lines by altering different compojnents of the subject lines, such as the length, use different emojis or words. Find the what works the best for your subscribers and never stop testing to find the subject lines that convert the best.
This article written by Celestine, is a blogger and the ower of Celestial Millionaire, who is passionate about business. Celestial Millionaire’s goal is to provide aspiring entrepreneurs with the knowledge, resources, and tools to build their online businesses.
