Here Are Some Quick Tips on How to Sell VoIP Services in 2022

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When it comes to technology, the world is always changing. What was once cutting edge becomes outdated within a few years. This is especially true for telecommunications. For example, back in 2002, selling VoIP services would have been a much different process than it is today. Yet, as we head into 2022, there are still some best practices that you can follow to be successful in this market. Continue reading and learn how to gain more by selling VoIP services.

A VoIP system is an excellent alternative to traditional phone lines for businesses that need greater flexibility and power. They’re also less expensive than other options, so it’s no surprise they’ve become popular in today’s corporate world! But of course, you should rely on wholesale VoIP service providers such as BetaCompany.net who have extensive experience in VoIP system matters.

What’s in store for you?

VoIP software is in demand today, and it’s the right time to start selling it. This will help you grow your business by expanding markets and increasing sales volumes with new customers who need these products or services.

When you think about the VoIP market, it’s not hard to understand why so many people are selling their services. There were only a few major competitors in this space in 2010, but by 2018, that number had risen to over 10,000! And with all these providers fighting for attention from customers who want lower rates and better service, surely you have to find ways to outsmart your competitors.

But we’re here to tell you that it’s not impossible, even if it’s hard.

In this guide, we’ll help you to understand the biggest problems with selling VoIP phone systems and how you can work to solve them. Let’s jump in!

Difficulties in marketing your VoIP software

In-person business meetings are on the decline, and remote team collaboration tools like video conferencing have become increasingly popular in recent years. In fact, by 2024, there could be 25% less face-to-face interaction between employees due to this change, which will spark demand for cloud-based solutions even more so than before.

The VoIP market has been growing for years, and it’s only expected to continue increasing in the future. The good news? You don’t have anything else you need to do other than walk potential leads through your sales funnel–they’ll become customers!

Let’s talk about a few of the challenges in VoIP selling

Customers are unfamiliar with VoIP technology

The greatest obstacle to selling VoIP services is that few clients understand what VoIP services are. Small and medium-sized businesses (SMBs) don’t buy VoIP software because they don’t know enough about it.

You should provide information to your customers

The solution to this problem is content marketing. Almost 85 percent of shoppers today conduct online research before making a buying decision.

This means that if you share valuable information online regarding VoIP services and other relevant technologies, you may create more leads. In fact, content marketing generates leads for 88 percent of B2B marketers.

To sell your VoIP services, you must plan your content marketing campaign, including:

  • Defining your objectives and goals
  • Selecting the distribution channels for your content
  • Comparing your business to the competition
  • Knowing your target market
  • Conducting keyword and subject research
  • Mismanagement between sales and marketing departments

Lead generation is not exclusive to salespeople. Marketers must also contribute to the process of efficiently selling VoIP services.

Unfortunately, coordination between the sales and marketing departments has always been difficult. And now that people can work from home, the problem of lead leakage is getting worse because the two teams are working together more.

Account-based marketing should be implemented

Account-based marketing (ABM) is the most effective method for coordinating your marketing and sales departments. This is a common strategy for B2B marketing, in which the sales and marketing teams work together to turn the best accounts into customers.

  • The ABM strategy enables VoIP companies to prioritize high-value accounts and tailor their marketing tactics accordingly. In addition, account-based marketing can aid in:
  • maximizing the ROI of all marketing methods
  • Implementing marketing campaigns aimed at your most lucrative clients
  • Save your staff time by allowing them to focus only on priority accounts.
  • By establishing performance measurement variables, it is possible to check the efficacy of marketing initiatives.
  • Enabling the mapping of client journeys and the use of buyer intent to customize marketing strategies

Inability to maintain prospective leads

The inability to retain leads is a frequent issue for many SaaS firms, and it is not unique to sales. 

The consumers of today are growing increasingly demanding, and if you do not communicate with them effectively, they will easily choose your competitors. Ultimately, they have alternatives.

You should make use of social networking sites

Today, engagement and social media are equal. If you use social media, you can talk to potential leads on a more personal level and get to know them better. 

Besides, there is a strong possibility that your social media followers may become consumers.

According to Sprout Social, nine out of ten social media followers make purchases from the brands they follow. So, if you play your cards right, you can turn your followers on social media into customers.

To sell your VoIP services, you need to come up with a good social media marketing plan, like:

  • Choosing the appropriate social media platform
  • Sharing entertaining and relevant content on social media
  • Including interaction with your audience, etc. 

LinkedIn is a great way to market B2B services on social media because it has a 4.53 percent organic reach.

Reaching the proper target audience

Reaching the right audience is a significant challenge when selling VoIP services. Even though organic resources like social media and content marketing can help you get leads, getting leads is a long process. 

So, if you want people to recognize your brand right away, especially if you’re a startup or a small business, you need to use targeted marketing methods.

You should implement digital ads

Digital advertising is the ideal targeted marketing medium for your business. Using information about what your users want, you can show paid ads to the right people.

You can, for instance, bid on the terms that your potential customers use to search for VoIP software.

Digital advertising can help your VoIP business show up on relevant search engine results pages (SERPs), but it doesn’t guarantee success right away.

To ensure that your potential consumers purchase from your website, you must design an engaging and persuasive landing page to entice site visitors to buy. 

While designing a landing page for your advertisements, keep in mind the following:

  • Utilizing appealing pictures or GIFs
  • Developing content optimized for SEO
  • Including CTA buttons on a website
  • Paying close attention to the page’s look

Leads are proving difficult to convert

If you’re not one of those companies that struggle to generate leads, congratulations! You have implemented an effective marketing plan.

Ensure, however, that you engage with your leads and do not abandon them in your sales funnel. As paying clients, they need to talk to a business often to feel like they’re being acknowledged and valued.

You should personalize your marketing tactics

Personalization is the key to properly selling VoIP services. If you make your marketing campaigns fit what your potential customers want, you have a better chance of turning them into qualified leads. 

In reality, 51% of customers permit businesses to send them relevant content based on their internet activity. So, you should use buyer intent data to improve the quality of your services and make your marketing campaigns more effective.

Today, you may collect vast amounts of intent data based on user interactions on your site or third-party sites. In the future, you can use this information to customize your marketing strategies and sell VoIP services more effectively.

More advice for marketing VoIP services 

In addition to the previously mentioned strategies, here are a few more for increasing your profits when selling VoIP services:

  • Understanding your market and observing your competition 
  • Attempting to improve the quality of your VoIP
  • Automating routine processes for your sales staff, such as data input and distribution, enables them to devote more time to lead generation.
  • Maintaining communication with your audience
  • Providing superior customer service
  • Including social evidence of your software’s success

Final words

As we move further into the 21st century, VoIP is becoming a popular choice for businesses of all sizes. The benefits of VoIP are clear — greater flexibility, cost savings, and improved communication. But there are also some challenges that need to be overcome to make the most of this technology. With the right tools and knowledge, these challenges can be overcome.