Today, when almost all types of commerce and enterprises are switching to the digital version, such types of marketing as digital marketing and internet marketing as its part have become high-grade specialties. The demand for digital promotion of projects is constantly growing due to the fact that an increasing number of business owners understand that it is just silly to conduct business without taking advantage of the network. Accordingly, budgets allocated for the promotion of projects, as well as the demand for specialists in this field, are growing.

If you are a novice marketer, site owner or specialist who wants to improve your qualifications, you should remember the most important thing: every potential buyer should buy your product or service, everyone who bought something from you once should become your regular customer. What do you need to know about this type of marketing? How to start with the study of this area? Pro-Papers experts are going to speak about it today.

For a start, it is important to understand what Digital Marketing is. Digital marketing includes digital channels not only on the Internet, but also such as mobile communications, radio and TV, and Internet marketing also includes exclusively the area of ​​copper channels on the Internet.

The main problem with digital marketing is that, unfortunately, this is not taught at universities yet. It is not surprising, because this is a very young and dynamic field of activity, and some marketing teachers have worked since the times of the “planned economy”. Therefore, today almost all digital marketing specialists are self-taught.

If you want to educate yourself, you can read special literature, e-books, blogs, forums, take courses, take part in thematic webinars.

Read digital textbooks and books on digital marketing, specialized publications, blogs and forums

E-books on digital marketing are very suitable for those who are starting to learn this subject from scratch. With the help of them you can learn basic concepts, background information, principles of reference. In addition, their advantage over regular marketing books is that they are free.

Profile publications, blogs and digital marketing forums are classic sources that experts reasonably recommend to every newcomer. The forum can find answers to many questions, but it should be noted that old-timers sometimes do not particularly like newcomers with their “stupid” questions. However, if you competently use the search on the forum, then you are more likely to find the information you are interested in.

If you want to learn digital marketing in an adult way, you need to get used to the idea that foreign resources are the things that make us who we are. Most digital marketing technologies are developing faster abroad, and this is where the news comes in first and foremost. Reading foreign resources and blogs on digital marketing will allow you to always be one step ahead and predict events in our segment.


The best option to gain knowledge in the field of digital marketing is to take a specialized course. After all, it is much more efficient to get information from those who have achieved success in this area.

Such courses are perfect for students of any level of training. During the course, you will learn how to choose a specialty and start working in digital marketing, how it works, what companies exist, and what specialists they are looking for, what digital professions there are and how to get knowledge and practical experience on them, and finally, how to get a job in a digital company and significantly speed up your career development.

By the end of the course, you will see yourself in the system of digital marketer specialty, understand how different online companies work, will own the tools of self-preparation and career development.

There are a lot of data in such courses that are obtained from the practical experience of specialists, that is, the course is as close to life as possible. Professionals will give you a systematic vision of the market and a fundamental understanding of the digital specialty.

Often these courses are free, and their main goal is to help as many people as possible begin their journey in digital marketing. If you want to study digital marketing and consider the digital marketing profession as a knowledge system, then this course is ideal for you.

Take part in thematic webinars and watch educational videos, attend free or low-cost themed events

Webinars are useful because hot topics are often discussed during them. You can learn new ideas and learn some useful things that you have never read before, as well as learn about new digital marketing tools that your colleagues are already using in their work. For the most part, webinars are also free and, as a rule, you can view them in the recordings. It should be noted that the quality of a webinar directly depends on a speaker and his/her experience.

If we talk about video tutorials, you can find enough of them on the Internet, but you should take into account the relevance of these videos.

Thematic conferences are an excellent opportunity not only to learn something new, but also to make useful contacts in your field of activity. However, beginners are not recommended to attend large-scale conferences. They are expensive and most of the information voiced at these conferences can be gleaned from Twitter broadcasts or later from reviews. Another thing – smaller events, where there is a real opportunity to meet and chat with colleagues.

Thus, if you decide to start exploring the field of digital marketing, using proven, successful recipes listed above, nothing will prevent you from developing and achieving success.