Not all kinds of marketing are right for your brand and your business. Your company needs to strike a balance between the allocation of funds to different nuances of marketing. Of late, we keep hearing about only two broad categories of marketing – outbound marketing and inbound marketing.
Outbound marketing is what we now call “marketing.” It includes pop-up ads, display ads, video ads on different platforms, and sponsored ad content of different channels too. That is what we have been using and over-using for the last ten years or so.
In fact, outbound marketing has fallen out of grace, and it is the era of inbound marketing. That is when the advertisers can “pull” prospective customers (aka leads) from different social networking sites, social media platforms and even other e-commerce sites to their own websites.
What makes inbound marketing every marketer’s choice?
One of the prime constituents of inbound marketing is content marketing, where the companies publish interesting blogs, entertaining videos, and infographics on different platforms. The main aim of these content types is to engage the readers and egg them on to visit the actual site.
Inbound marketing is not as direct or annoying as the cold call-like outbound marketing tactics. Most users and visitors voluntarily sign up for inbound marketing calls, emails, and notifications. All modern inbound tactics successfully nudge the customers down the sales funnel smoothly and seamlessly. Since inbound marketing is highly specific, it has a much higher conversion rate and a boisterous ROI too.
Leads junction has all the details you need to find out which inbound marketing technique is better for your company. About 71% of the leading companies from around the globe focus on inbound marketing right now. It can be because of the high returns, or it can simply be because, when you opt for a standard inbound marketing campaign and strategy, you end up spending almost 62% less as compared to a similar outbound strategy using similar platforms and resources.
What makes inbound marketing challenging?
Inbound marketing takes work, experience, training, and technology. A company will need buyer personas, SEO strategies, blog strategies, social media marketing strategies and keyword plans to execute an inbound marketing plan successfully. It is still relatively new, and it does not have a set formula for all brands. So, if you want to take a step back and invest a little in the new outbound marketing trends, we don’t blame you!
The outbound strategy you can try!
Platforms like Instagram, Google, YouTube, and Facebook shows their advertisement content that they prefer. These platforms keep an eye on their consumer behavior trends. For example – if you have recently visited fitness sites, you may find sportswear site ads on your Facebook page or fitness gear suggestions after you log into other platforms. Although this is also another form of outbound marketing, it takes a leaf out of inbound’s book. By tracking the customer preferences, these sites and platforms have successfully targeted their marketing campaigns. Unlike the older blunt versions of outbound marketing, these kinds of targeted marketing still have a potential to generate leads from the market.