Online platforms are our daily refuge. Whether we’re scrolling past all kinds of pictures and hashtags or simply settling down to read the latest news article, we’ll never run out of stimuli to keep us entertained.
All the while, we come across diverse types of advertisements for interesting brands and products — and often, we have an urge to click on them to find out more. That’s exactly the situation all businesses strive for.
If you’re a new small-business owner looking to make your brand known and keep your sales thriving, you’ll benefit from the helpful marketing tools the web has to offer. Building online presence is crucial, because the internet has 4.1 billion users worldwide, and people spend a long time on their electronic devices every day — more than 3 hours a day, in fact.
To see people go from showing interest to clicking and finally becoming loyal customers, every business owner should follow a few rules of thumb.
Create a website and social media pages for your brand
Think of a brand, any brand, that comes to your mind.
Why did you think of that exact brand? Because they did something right: They caught your attention.
Now, we don’t know what you thought of, but we’re sure that if you Google it right now, you’ll find one or all of the following: social media handles and a neat website, each linking to one another with a “follow us” or a news feed. That’s how they get in touch with their audience, and that’s what got you thinking of them.
Before you get started on marketing strategies, you’ll ideally need multiple mediums to apply them to. By creating an organized and attractive website, you can describe your services, showcase your products, and even set up a whole online store, depending on the business you’re in.
When it comes to the social media platforms available, they’ve ceased to work solely for interaction purposes and are now essential for marketing. They even offer profile options for businesses. They have built-in ad services in various forms to fit different types of sales, which won’t go unnoticed by your leads who spend long hours in social media every day.
But before you sell, people need to see you. How can you upgrade your online visibility even more?
Invest in eye-catching ad campaigns
Appealing designs and outstanding copy are keys to a peak in interest, or that initial “eyebrow raise.” After all, no matter how much you spend on paid advertising, a boring ad will amount to no conversions. That’s why your ads need to visually highlight the best of what you’re offering, with a tempting call to action at the end. Make your product or service look good, so that your leads are eager to see what’s on the other side.
Sure, it can be tricky to make all of this happen on your own because you have a whole business to run, but don’t fret. Marketing agencies and tools can do the job seamlessly and handle the hard work. We’ll get to that in a minute.
Investing in your campaigns the right way won’t eat up your budget. It’s quite the opposite. The fact is, you need to spend a little money to make even more money.
Chase the good leads and keep track of them
“Good” leads are the ones who relate the most with your brand and have higher chances of visiting your pages and clicking on your ads. For this reason, your product needs to be close at hand for the right people.
Fortunately, you can target your audience by age, gender, and interests, and then filter it to your business’ needs using powerful marketing tools available online. This allows your potential customers to research more and more, and multiplies the chances of a purchase. What’s more, you can track your consumer data leads to give them a personalized experience by appearing on webpages they already visit — also known as multichannel marketing. This way, it’ll be hard to lose a sale.
The internet is a potent tool, but how you use it to your advantage is what really makes a difference in your business successes.