We give you reviews on the top online press release distribution services for editorial coverage. You will discover that each site has its pros and cons.
We can expect all of the sites to have the same features and services from a release site like syndication networks, newsroom, submission sites, and FAQ.
If you are thinking about hiring a release service company, there are factors that you need to consider. For some companies, the size and scope of the distribution network matters. The bigger the network the better your chances are of being picked up by media outlets.
The Huffington Post shares with us some of the top PR platforms which include:
- Business Wire
- HARO (Help A Reporter Out)
The review will cover parameters like pricing, user experience, navigation, and guaranteed placements.
This new site is one of the top press release service sites in the market today. They offer a guaranteed max media pickup of 500 plus placements with new features that other companies do not provide. Their prices are reasonable at $199 which is on the lower end of the spectrum.
Newswire has shown that they can get organic reach for businesses in all industries. They stand out in getting your press release on top of quality blogs and social media sites.
Their website is easy to use with no registration needed. Navigation and browsing are done with ease. Packages are clearly described, and pricing is transparent. Unlike other PR services, they give you free white label press release Newswire.
They also guarantee placement on top-tier sites like MSNBC and PBS with each order.
Newswire also publishes your release in 3 mobile formats: Google AMP, FB Instant Article, and Apple News.
HARO (Help A Reporter Out)
This service was launched to connect reporters with relevant sources. Reporters are always busy and work under tight deadlines. HARO helps them save time in looking for top sources who can comment on a story.
If your company wants to be mentioned in articles being written by reporters this is a useful resource. Just keep in mind that HARO is not about sending your press release to thousands of media sources at a time. They make you a part of a comprehensive database of sources.
Some of the trusted sources have used HARO, among them the New York Times, TIME and Reuters.
PR Newswire requires you to have an account to access their services. Business emails are required, no Yahoo, Google or Hotmail is allowed.
The site does not provide a price for their submission services. You need to fill out a form and ask for a quote. They are also quite expensive, you need to prepare a budget of $1,000 to $2,000 to get good coverage.
PR Newswire is ideal for large companies who have the budget and need a fast and accurate distribution of financial information. Small businesses may find the price too steep and may have to choose another provider that fits their budget.
You are greeted with a user-friendly page with information that is easy to understand. There is a chart that compares each service as part of the options for each release.
They offer writing services on top of their distribution services. A single release will cost you $299. You have access to a complete list of submission sites by state. An excellent feature for small businesses who have a targeted market.
They guarantee placements on at least 75 online PR media sites. If you find PRNewswire prices to be way too high for your budget, eReleases is a good alternative for medium-sized businesses.
There are many good providers that we can choose from for our press release distribution requirements. Pick a provider that fits your budget and PR goals.