The concept of content marketing is not new, but it has become more important in 2019. The phrase “Content is Kind” is more than just a phrase now; it is an emotion! Consumers these days have become tech-savvy and demanding, and hence businesses need to up their content marketing to engage and inspire their visitors and to convert them into customers.
Content has always been the heart of marketing and will always remain for years to come. The power of words can never be challenged, and content is the best way a brand can connect with its audience and build trust.
Before we understand why content marketing is still the king, let us know what it is all about. Content marketing is a strategy that helps businesses improves their conversions. It helps brands to connect with potential customers and educate them about their products and services. It not only builds trust among customers but also encourages customers to make informed purchasing decisions.
Why is content marketing important for businesses? A successful online marketing campaign always owes its triumph to the quality and valuable content used. Mentioned below are a few reasons that will enlighten you as to why content marketing still holds a prominent place in digital marketing.
Improves brand recognition
Businesses need to focus on customized content as it helps them know their audience. Content marketing has reputation building qualities, and no online business can ignore that. Today when the digital marketplace is fast-paced, every business is competing to secure a space on the first page of Google.
One of the best ways to obtain this position is to woo the audience. The more they communicate, the more they trust you, and this is when Google loves you. Remember that a good content marketing strategy can help a business build a strong and positive brand reputation.
Build a long lasting relationship with customers
As mentioned above, content marketing builds trust among the customers and builds brand reputation – all of which help you acquire more customers. But did you ever think about your existing or old customers who have already used your services or made purchases from you? Well, you certainly can’t let them go and hence need to make them come back for more.
Repeat customers are always the backbone of every business and also contribute towards generating half of the revenue. This is why it is important for a business to find strategies to establish a relationship with all their old customers and make sure that they come back for more. This is where content marketing does its magic. Using great content businesses can not only gain new customers but can retain the old ones too. Make sure you establish a strong brand that offers value to all the customers, and this will encourage repeat sales for sure.
Generates effective leads at a low cost
Lead generation is important for every business, not to mention the start-ups. Start-ups need to generate more traffic and often have very limited resources. A strong content marketing strategy can help generate constant traffic and help businesses acquire new leads. Also, it does not require more money like other marketing methods or platforms.
Some effective types of content that can help you generate leads are mentioned below.
- Create some How-To’s and guides
- Comparison or brand guides
- Visual content that is both informative and promotional
Such content will help the customers make informed buying decisions! Businesses can also use guest posting services to spread the word about their products or services to the world.
The reasons mentioned above provide that content marketing is an integral part of digital marketing in 2019 and for many more years to come. Businesses of every size will need to get into the content pool to gain visibility and traffic.
Use content strategy today and establish a long term, a trustworthy and a stable relationship with customers.