As someone who runs a business, you want to make sure that you are making as much profit as possible. The idea is to keep plenty of customers coming in and returning for more. However, if you’re not careful, you can miss plenty of sales opportunities where you least expect.
One of the most common miss sales opportunities his customers who want to purchase from you, but they run out of cash. Having an ATM in your store is the best way to ensure that you won’t miss out on a sale.
Beyond being just convenient, an ATM machine is also vital for your sales, particularly if you’re a cash-only business. Failing to have an ATM on hand can result in negative repercussions that are even more dramatic.
If you’re ready to learn more, take a look at some of the additional reasons why your business should have an ATM machine.
The first and most obvious perk of an ATM is access to cash. Not only is it convenient for your own customers, but it will also draw in potentially new customers who may not have otherwise visited you without an ATM. If you’re a cash-only store and your customers realized that another shop nearby has an ATM rather than you, then they may opt for the competition as a result.
Potential To Upsell
Regardless of whether your store accepts cash and credit, it’s not uncommon for people to prefer cash over plastic. Imagine a scenario where a customer chooses their merchandise and closes out with you at the counter.
On their way out, they noticed something that they would like to buy as well. The only problem is that they don’t want to charge their card anymore because of the fees associated with it.
However, with an ATM machine, your customer can withdraw cash easily without having to worry about running their card in extra time. Sometimes having an ATM in your store is a matter of closing your second sale or not.
Customers love added convenience. Any sort of improvement that you can make in your store that will improve their experience will be appreciated. If your customers find themselves in a situation where their card doesn’t go through, an ATM machine makes it possible to have alternative funds to turn to.
This added sense of comfort will be appreciated by many. If your store reviews are important to you, then increasing your efforts to convenience your customer will make all the difference in achieving a five-star rating.
As you can see, adding an ATM to your store doesn’t just benefit you, but also your customers.