When your business is still in its infancy, you’re going to have a lot of thoughts and ideas floating around your brain and be trying your hardest to make everything connect. Within all these thoughts, sometimes a business name just comes naturally along with your business idea. But in other instances, entrepreneurs find themselves stuck on what to call their new business. If you find yourself in this predicament, here are three tips that might help you in choosing a name for your new business.
Make It Easy To Spell and Remember
Because these are so many other businesses already out there, you might think that it’s nearly impossible to think of a unique and telling business name. But if your business idea in and of itself is new and unique, you should be able to use that same creativity to come up with a creative name. To find one that won’t fail, Richard Harroch, a contributor to Forbes and AllBusiness, recommends that you stick with a name that’s going to be easy for people to remember and easy for people to spell. By picking a name that will be easy to remember, you’ll ensure that your customers will remember you. And by having a name that’s easy to spell, you won’t have to worry about people not being able to find you when they search for you online.
Think About What You’re Trying To Communicate
While you want your name to be easy to spell and remember, you also want it to communicate the right feelings or impressions to your audience. According to the staff of Entrepreneur.com, whatever you name choose should reflect the key points of your business. As you work toward pinpointing what your company is all about and how you fit into your own niche or industry, it should become easier for you to think of a business name that will be able to reinforce these ideas or principles.
Make Sure The Name You Want Is Available
Once you’ve finally decided on a name that you think is going to be perfect for your business, it’s vital that you ensure that the name you’re going to go with isn’t already in use by another organization. To do this, Alyssa Gregory, a contributor to The Balance Small Business, you’ll want to check a few federal databases as well as do a search for the domain that you’re hoping to use for your website. If you find that the name you’re wanting to use is already in use, or that a different business has a name that’s very similar to the one you landed on, you may want to go back to the drawing board to see if you can find something else that might be more unique to you while still hitting all the above checkmarks as well.
If you’re stuck on choosing a business name, consider using the tips mentioned above to help you get through this roadblock.