Social media is an essential tool for businesses to be able to connect with their target audience. Whether you don’t care for it much in your personal life or not, it’s something you’ll need to incorporate into your business if you hope to reach an audience.
While traditional marketing methods are still effective, online marketing is one of the most effective ways to reach a larger amount of people and gain more customers. Social media is a unique form of online marketing because you aren’t just advertising your product or service; you’re connecting with your customers on a personal level. However, if you don’t know what you’re doing, it’s easy to get it wrong. Here are some of the biggest mistakes to look out for when marketing on social media.
Not Being Consistent
A lot of businesses put a lot of effort into the initial launch of their social media accounts, only to burn out after a few months. Social media should be a part of your long term marketing strategy that you put work into every single day.
The only way that you’ll see results is to put in a consistent effort to build relationships with your clients. People are more inclined to be return customers to businesses that they trust. Put in the time!
Relying Too Heavily On Automation
There are plenty of third-party apps out there that are made to save businesses time on their social media work. However, when you lean too heavily on automated posts, people get irritated.
The last thing your followers want is to receive a barrage of automated posts coming from your synced Twitter, Instagram, and Facebook in the space of a few minutes.
Even though it may feel like a pain in the neck to worry about social media when you’ve got a business to be running, it’s well worth your time. If your schedule is too full, then consider hiring someone else to do it!
Being Spammy
Although self-promotion is why you’re on social media, it doesn’t have to be so obvious. Most social media experts recommend only one out of every ten posts being about your product or service. The rest of your posts should be relatable and relevant content that interests people. If your entire account is just a feed of advertising, then people will quickly unfollow.
Be careful about coming off as too spammy. Space out the number of posts that mention what you’re trying to sell people.
Posting Too Little
On the other extreme of posting too much is posting too little. A general rule of thumb is that you should share a post at least once a day on every platform.
