Are you looking for the best marketing strategies to try in 2020? Then, read this article to learn about some of the most cost-effective and influential marketing tactics that you can employ in your business this year.
#1: Text Message Marketing
Text message marketing or SMS marketing is the practice of sending information, announcements, exclusive deals, current events, and coupons to your targeted audience via text message. The use of a mass text messaging app is a straightforward, quick, convenient, and budget-friendly method of reaching a large audience. A good app allows businesses to schedule, edit, and send regular text messages without any hassle.
SMS marketing is considered quite beneficial as it builds loyal customers, improves communication, generates positive word of mouth, and integrates effective marketing campaigns. It is straight to the point and works well to ensure time management. Although this marketing strategy is overlooked and underutilized by many businesses, a high adoption rate is expected in the coming years.
#2: Guest Blogging
If you are looking for an effective marketing strategy that increases brand awareness, then you must focus on expanding guest blogging opportunities. It is one of the most influential approaches to ramp up your business reach. An effective guest blogging strategy offers promising leads and organic traffic to a business.
It rightfully pitches your business in the minds of your potential customers. It is suggested to write good content for your business to cultivate relationships with new and existing customers.
#3: Video Marketing
Video marketing is going to remain the most popular strategy in 2020 and the coming years. It works best to build stronger ties with customers and increase brand loyalty. Video marketing strategy can include live streaming, tutorials, endorsements, and behind-the-scenes videotapes. Social video marketing is also a great tool to enhance audience engagement via conducting social activities.
It won’t be wrong here to mention that it boosts conversion & sales and brings higher ROI. Besides, it successfully appeals to mobile users, effectively engages the laziest buyers, encourages social shares, and can effectively explain everything about a product in a short amount of time.
#4: Voice Search
50% of all searches will be voice searches in 2020, replacing the traditional typing. Voice search has successfully incorporated itself into the world of digital marketing to ensure businesses are optimized for search engines.
Over recent years, the advancements in voice search are positively influencing the way businesses shape content to increase their customer reach. Continuity of the same marketing trend in 2020 is expected to ensure customer-friendly branding in the minds of the audience.
#5: Chatbot Marketing
New to the digital marketing world, chatbot marketing is an automation practice. Chatbot marketing uses bots to chat and engage with customers. For instance, Facebook chatbots deliver valuable information, receive customer feedback, and guide buyers through the transaction process. It ensures that no customer leaves your site because you failed to engage him. Chatbots will build a good image of your business in the minds of your target audience if it communicates effectively.