The global mobile app market has experienced tremendous growth over the past few years. In 2016 alone, there has been an estimated $58 billion in revenue from mobile apps. This number is expected to rise to $77 billion by the end of 2017.
With mobile usage on a continuous rise, lots of entrepreneurs and business owners decided to dive into the mobile market and initiate mobile app development. The problem is: it’s not that easy to create a mobile application, much more a successful one. Fortunately, there are some key steps that will help you build a mobile application that can yield results. They are as follows:
- Offer solutions.
One reason why lots of businesses fail with their mobile applications is that they develop apps for the sake of joining the trend. They imitate what others do, and that has cost them massively. To create a successful application, you need to offer solutions to most people’s problems. Think of the Flashlight app. It provides solution to people who have no portable power source during a power interruption at night.
- Keep it simple but intuitive.
Most successful mobile applications in the market feature simple yet intuitive interface. You want to offer your mobile app users a fantastic experience. As much as possible, you have to come up with an app which your users will find easy to use without any guidance. What matters most is that you identify the goal of your app and place the corresponding features at the front.
- Take a look at important metrics.
Third, you need to measure the performance of your app by taking a look at important metrics. Find out how they can impact your business as well as the features that are effective and not. As mobile usage continues rising, the need to collect important metrics is a necessary step in your mobile app development. Some of the most important metrics to collect are the following:
- Social sharing
- Location of your users
- User behavior
- Offer it for free.
For potential mobile app users, a free app and a $1 app actually has a whole world of difference. If you look at most of the successful mobile applications out there, you’ll find out that they are offered for FREE. Most mobile app users are often discouraged when they have to pay for an app just to use it, even if it’s just less than a dollar. If you want to capture a wide user base, you need to offer your app for free!
- Plan for an app promotion.
Before you promote your app, make sure you have a marketing plan in place. It’s ideal to do a soft launch in order to determine the needs of your users before you go all out. With a comprehensive marketing plan, you can be able to attract a significant portion of active mobile users for your business.
Developing a successful mobile app isn’t easy. However, with the right steps, you can gain enough app users to use your app on a regular basis.