There are over 3.5 billion searches per day worldwide, and over 40 percent of customers come from search results of search engines, according to a report in the Business Insider. With a well-planned search engine optimization strategy, your business will soar, gain a loyal client base, and generate traffic.

As the web continually evolves, so do search engines. Therefore, your business needs to adapt to the latest SEO techniques and stay ahead of the trends to ensure it maintains its competitive edge. Here are five essential components of a great SEO strategy.

Strong Keywords

Keywords are the main component of SEO, and you should understand how they are utilized to aid your SEO strategy. In simple words, keywords are the words that potential clients use to search for a product or service. With a well-worked keyword on your site, search engines will notice your website and deliver your business information on the first page of the results.

Due to the competitiveness of short keywords, you should turn to long-tail keywords (3–5 words) which are unique and ranked better. To maximize, you can combine them with short-tail and local keywords. To drive targeted traffic, ensure the keyword is exactly what customers will be looking for, as noted by SEO experts at Firewire Digital Marketing.

User-friendly Site Architecture

The structure of your site plays a critical role in the success of your SEO strategy. Search engines can detect the user-friendliness of your website. No customer wants to visit a site and be unable to find what they are looking for due to poor structure. Your site should be responsive to mobiles, tablets, and desktops.

Visitors will steer clear of your website if they aren’t able to navigate through it. Improving the design of your site makes it easier for your visitors to know where to sign up, how to make a purchase, how to go to the next page, and where to find your contact information.

Useful and Relevant Content

Content is king when it comes to SEO. Search engines reward sites that have well-written content by ranking them higher. When potential customers visit your page, they need to find what they are searching for without straining. A well-written, arranged, and engaging copy will educate the visitor. Posting fresh content consistently will help search engines to keep noticing you.

Link Building

Every site owner should build some form of presence on external sites. Backlinks are the backbone of SEO. A website that has quality links pointing back to it will always rank higher. Instead of using cheap spam links that may harm your SEO efforts, build relevant and quality links to boost your SEO strategy.

Posting captivating content that gets shared on different platforms is the most effective way to build backlinks. Other ways to boost your authoritative reach include guest blogging, content syndication, and contacting high-authority sources to working out how you can get linkbacks to your website.

SEO Audit

The internet world changes so fast, and it’s quite hard to keep track of everything that is going on. To ensure your site is viewed favorably by search engines and remains productive, track your progress. Even a well-calculated SEO strategy can go down the drain if you don’t pay enough attention.

To identify your strong points and minimize flaws, perform periodic assessments, check out your competitors SEO strategy, and adopt the latest recommendations given by search engines. You should also utilize various tools to monitor the results of your efforts.


A solid SEO strategy ensures that your website is visible and helpful to potential customers. By implementing these five points and staying informed on this ever-changing landscape, you are assured of brand visibility and a successful online marketing campaign.