Every webmaster dreams of doubling their website’s traffic. This is something every website owner would love to achieve their marketing objectives. As the number of internet users continues increasing, the internet marketplace is becoming more lucrative than ever. With over 3.6 billion people already online, it goes without saying that you have to rethink your marketing strategy to reach your target audience online.
If you are serious about expanding your market reach, you have to start optimizing your website for search engines. Search engine optimization (SEO) should be a priority in every marketing campaign that you run. According to a report published by the Search Engine Journal, search and email are the two top internet activities. Indeed, 93% of internet experiences start with a search engine and your presence here cannot be overemphasized.
This means working proactively to ensure your target audience can see you. This is the only way to start interactions, which will eventually lead to a purchase. Running a successful SEO campaign calls for expertise and resources, which most startups and small businesses don’t have. Hiring an experienced SEO consultant helps leverage the growing numbers of internet users and boost your company’s performance.
When comparing SEO Services to work with, it is imperative to know what strategies they use. There are many companies which use black hat SEO techniques to guarantee better ranking within a short time but in the long run, this is counterproductive.
To ensure that your website does not suffer any penalties during the SEO project, make sure the consultant is using some of these highly effective and safe strategies:
- Start with an SEO Website Audit
Whether you are setting up a new site or it has been running for some time, you should first carry out an audit. The reason most SEO campaigns fail is because webmasters don’t know what they want in the first place. It is important to first find out why you are not getting enough traffic or why you are suffering from high bounce rates.
There are many tools to do this and the results will relate to your site’s performance in terms of speed, ease of navigation, URL, duplicate content and errors among other issues. When you identify the problems, it becomes easier to come up with appropriate solutions.
- Focus on Content Marketing
The place of content in SEO cannot be ignored. You might build a very impressive website but without fresh and relevant content, you will not achieve your objectives. Content is believed to be among the top ranking factors and it goes without saying that your content marketing strategy should be based on customer insight.
You have to evaluate the needs of your target audience in order to provide content that matters to them. Always stay updated on the content marketing trends, for instance, the importance of dense and long content, conversational tone for voice search and rich answers. This will always help you to stay ahead of the competition.
- Optimizing for Mobile
Mobile-friendly, mobile-ready and responsive web design are common terms in the SEO industry today and for a good reason. With mobile internet traffic already surpassing desktop internet users, there is no denying the fact that things are going to change in terms of google ranking factors. You have to prioritize on being mobile-ready. This means your website design should be adjustable to virtually any screen for a better user experience. The images, fonts and navigation must all be optimized to ensure they can easily fit into any type of mobile device.
- Keyword Research
Whatever you might have heard, keywords are not obsolete. You just have to keep up with the SEO trends in terms of keyword research to stay ahead of the pack. Before starting out, you should identify some of the best keyword research tools because they will help you find out what you need to do.
While competing for the most popular keywords might seem like the best way out, you will soon discover that these might not even be the drivers of traffic you so badly need. For instance, research now shows that long-tail keywords are more effective than any other type of keywords. By using these keyword research tools, you will find invaluable information that will help in the development of content for your website.
- Optimize for Rich Answers
According to a 2015 Survey, rich answers featured in over 20% of all queries. You have to appreciate that internet users today are searching for more specific answers and you have to optimize for such queries. While keywords are still important, SEO analysts say there is need to focus more on providing answers to those queries your target users might ask. This includes adding the specific queries in your content.
These are just a few of the SEO strategies that will boost your site’s ranking on SERPs without any risk of penalties. Others include white hat link-building, social media marketing, local SEO, focusing on improving user experience, andusing schema for a competitive edge among others.
Chuck Lou is an SEO Services consultant based in Daytona. He has worked in the industry for the last 23 years and is considered an authority in online marketing. Lou is also a trained writer and an avid blogger.