Exhibiting at trade shows is one of the best B2B marketing strategies available to SMEs, startups and global brands alike. As well as a vast and uniquely targetted audience that you already know are interested in your industry, you’ve got the opportunity to spy on your competitors and keep up with industry innovations. Why wouldn’t you want to participate?
The only problem with exhibiting at trade shows is that if you’re not careful, they can quickly eat away at your marketing budget. Especially if you are planning on attending a lot of shows! These helpful tips will help you maximise your marketing budget and get the highest return on investment (ROI) on your next exhibition. The best part is you won’t need to cut any corners or risk damaging your brand reputation along the way. It’s just about making smart choices as you plan your exhibition.
1. Reusable Exhibition Stands
The first tip is to consider all of your upcoming shows and invest in a reusable exhibition stand. By doing this you could save thousands of pounds across your entire exhibition calendar. Although the initial investment will likely be much higher than your average exhibition display, your stand will be your to use time and time again.
2. Plan in Advance
Saving money when it comes to your trade shows is all about proper planning. Booking things in advance, such as your floor space, travel and accommodation, will ensure you get the best deals. Get things moving as early as possible to get the most out of your marketing budget for your next exhibition.
3. Rental Exhibition Stands
If you don’t plan to exhibit at multiple shows, purchasing a reusable modular exhibition stand won’t be worth your time. But don’t worry, you can still save money. Rental exhibition stands are the perfect option for a one-off exhibitor. As well as being a cost-effective solution to exhibiting, the materials aren’t your problem once the show has finished. That means no storage costs – saving you even more money.
4. Sensible Staffing
You may be tempted to hire expensive agency staff to man your booth, but you’ve probably got your best team right under your nose. Your own sales team know your business inside out and make a budget-friendly alternative to agency workers. With a good amount of training, your team will handle any queries with confidence. And the results are likely to far exceed those of a one-off team.
5. Avoid Hidden Costs
You may think that package deals are saving you money, but what you’re actually doing is spending your budget unnecessarily. Shell schemes always seem like an easy option. You have your floor space, electricity, carpets and the fascia system to display your branding. The truth is, you probably don’t need everything included in this type of package. And you’d get a much better deal if you chose a ‘space only’ option and got an exhibition stand contractor to handle the rest.
By following these five simple budgeting tips you’re guaranteed to have a successful trade show and it won’t blow your entire marketing budget! It’s never been more important to build your brands reputation so what are you waiting for?
