Local businesses often struggle to compete with global brands. And in this day and age, when the internet plays a significant role in consumer activity, investing in digital marketing makes a big difference. One strategy that has been around for some time and is still considered one of the core methods for driving website traffic is link building. And for local businesses, it’s one of the most effective ways to increase organic user activity.
As part of an overall SEO campaign, link building does take time. But with the help of a professional link building agency, the following methods should get you started on the most effective campaign fit for a local business.
Begin with keyword research
Keyword research is a critical aspect of different marketing techniques. But when it comes to link building, it’s a vital tool in determining consumer intent. For example, Google now focuses more on how to make search results more relevant to the needs of the user rather than simply ranking websites. Effective keyword research should then consider how users ask questions when they look for products and services online, rather than mere keywords that match their search.
Content should be relevant and high-quality
In link building, content is essential to build value and encourage users to share and interact. If your goal for a specific blog post is to reach a specific number of shares, then the content should be relevant and interesting to the reader. High-quality content used in link building usually provide information and educate consumers. Of course, you can also try to be more creative with content by posting videos, e-books, and traditional blogs. And since you’re promoting a local business, the content should always promote for a local audience.
Posting as a guest
Guest posting is another excellent link building tool where the purpose is to network, not spam. Some often do it to get links that direct back to their business website. Although doing this bare minimum works, it doesn’t add much value to your marketing efforts. One trend that local businesses follow today to create backlinks is guesting in podcasts. Podcasts are gaining popularity, and marketers are already taking advantage by recommending business owners to host one or be a speaker in one.
Maximise local partnerships
Joining local business organisations as well as partnering with other local businesses is another way to get backlinks. This strategy will help promote other businesses when consumers are looking for services or products that you don’t offer. Of course, you need to choose businesses that are relevant to yours but aren’t your competition.
Use local listings and directories
Getting listed in local directories makes it more efficient for potential consumers to find more information about your business. These directories often publish details such as your business address, phone number, and email address. Many consumers today make use of local directories and listings to find what they’re looking for. Leveraging local listings is indeed a strategy, and even Google is using it as a vital parameter in website ranking.