I see it as my service to the community. Yes, I make money from designing websites. But a few hours each week I spend explaining to people why they need one.
To those in the know it sounds unbelievable but there are still businesses without websites. Their reasons include:
– They’re local businesses that don’t need to market to a wider audience
– They don’t see the internet as important to their success rate
– They think it will take too much time and effort away from other responsibilities
– They believe it’s too costly
It’s my job to show them how wrong they are. I’m all about optimization. And the internet makes us do things better and faster.
So put your prejudice aside. If you fall into one of these categories you need to contact a qualified web developer today.
I know you have a limited budget when starting your new endeavor. But you’re limiting your profit margin if you don’t showcase yourself online.
Some businesses believe they’re too small to matter online. What if you have exactly what a potential customer wants? I promise you there’s more chance of them searching online than driving around your neighborhood looking for you:
– 91% of people browse online when they’re in need of a product or a service.
– When they research products before buying anything, 93% of them first get information online.
Will you and your products be available for their perusal?
In addition a website has become a way of vetting a business. People doubt your existence—or trustworthiness—if they don’t find you online. Can you risk chasing people away even before you met them?
As a lawyer your services aren’t needed on a daily basis. You want people to contact you when they’re in trouble, right?
But they first need to trust you. When backed into a corner consumers need to feel safe. Can you assure them over the phone that you’re the solution they need? Why not showcase your skills, speciality, client feedback and qualifications on your website?
Your website is even more important if you have a unique business. You already have a limited number of clients that respond to your service or product. Why restrict this number by not marketing to a larger audience?
The internet and your website puts you in touch with people all over the world. And you know how easy it has become to ship something to another country.
People interested in niche objects are usually knowledgeable of the market. Extensive information is required to impress them. What better solution than placing everything at their disposal via your site?
Consumers—even niche clients—are getting used to fast service: Fast food, online purchases and Googling for any information they need. If you can’t provide details—or purchase options—fast they’ll move to one of your competitors.
The Health Industry
It’s an exciting time for medical professionals to operate practices. If your passion is to support your community, a website can put you into contact with your entire neighborhood.
Perhaps you need to grow your business? When do people look for medical assistance the most? When there’s an emergency. And if your future patients are anything like me, they will grab their Smartphones to find the best health expert around.
Will your website show them their best option is you?
The Food Industry
If I can’t find you on Google Maps I will probably never visit your restaurant and taste your food. And no, it’s not enough to be featured on tourism or restaurant blogs. If I don’t see your website on a Google search list I actually wonder if you still exist.
Why drive to your location if I may end up in front of closed doors? I much rather search for another restaurant. You just lost me as a client.
While your food should be the main marketing tool you have, you can’t ignore the requirements of the digital age. Put yourself on the map—literally—so more people can enjoy your cuisine.
And here’s a tip: Go mobile as soon as you can.
I do most of my restaurant searches on my Smartphone. And if there’s an option of ‘Click to Call’ it’s even better. According to 2013 statistics 43% of online browsers used this feature when searching for a place to eat. They don’t simply want to look for you online. They want to make contact immediately.
Marketing is about giving your audience what they need and engaging with them. Can you afford not to launch a website?
No one uses telephone directories anymore. As stated above over 90% of people now browse online for service providers.
How will they find out about your services if you’re not listed there?
Of course you’re competing against other providers in your area. Here’s how you beat them with online tools:
– People want the fastest option that will cost them the least. With your website on a Google search list people see which business is closest to them.
– Consumers want quality work done. How do they know who to trust? Online reviews and ratings help consumers vet you effortlessly. Your marketing campaign may not reach them but your website is always available for perusal.
– People don’t always pick you based on your rates or quality. Perhaps they’ve tried other solutions and nothing works. What makes you different? This can motivate them to pick you. But they won’t know about the excellent reason they should call you, unless your website tells them.
Over the past few decades people adjusted how they gather information. If you’re still stuck in how it was done years ago, it’s time to change your thinking. For now you’re still surviving based on existing clientele. In future you won’t have any left because the new generation finds your competitors’ sites online. Why are you allowing this?