Did you know it’s estimated that by 2020, $291 billion will be spent worldwide in digital ads? That’s 50 percent of all ad money spent globally.
As consumers turn online for product recommendations, increasing your digital strategy is vital to the success of your business. To keep you updated on the most effective strategies, we’ve provided you with seven must-read digital marketing books.
This straightforward reference book for novices and experts includes practical insights and advice on marketing planning, landing pages, blogging, SEO, SEM, paid display, email, and data and analytics. You will learn how to take cold visitors and convert them to customers, how to develop a successful social media marketing campaign, and how to assess paid traffic campaigns.
Marketers agonize over crafting the perfect message, often still failing to reach their intended audience. Donald Miller believes that failure to be a result of an unclear message that focuses on the company rather than the customer. His StoryBrand 7-part Framework (SB7 Framework) teaches you to focus on your customer and clarify your message by creating engaging stories.
Dan Norris offers a framework for content marketing using his own $1m AUD WordPress support business as an example. This book provides downloads and frameworks for all aspects of content marketing including idea generation, guideline writing, and content team building and scaling.
Google’s recent changes to its search results algorithm make most SEO advice on the internet obsolete. This guide updates you on Google’s changes as well as providing information about possible future updates so that you can optimize your content. It provides guidance on topics such as web analytics, keyword research, and link building.
Cliff Lerner’s online dating startup, Snap Interactive grew by 100,000 users per day after he gambled on then-unknown Facebook. This hilarious book relates his experience while teaching you lessons about viral explosive growth strategies and creating an innovative company culture.
Mediakix estimates that Facebook’s two billion users spend an average of 35 minutes a day on Facebook making it an ideal platform for digital media advertising. The Complete Guide to Facebook Advertising offers illustrated guides and free resources to target ads and maximize social media exposure.
Google Analytics is a robust tool that can be intimidating to first time users. This book teaches you how to analyze your data to grow sales and reduce customer churn. Use this resource to improve inadequate reporting methods that dull your competitive edge.
So there you have it. Seven digital marketing books to help you stay ahead of the game. Implement some of their recommended strategies and watch your business thrive.