With over 2 million apps in App Store and over 2.5 million apps in Google Play, the count of apps is pretty stunning. The count is only increasing day by day; so, if you are interested in getting your app popularize among masses let me alert you, The COMPETITION is FIERCE! That’s why we recommend you to have an apt app strategy to achieve the desired result.
Let your app raise the curtain as planned and treat it as another product launch to get better customer response. In case, you are new to this game, let me acknowledge you with the rules and the regulations of the same. From the best-known ways to those that will actually work for you, we are compiling the best ways to promote your application on social media.
1 Planning Matters
Social media is flooded with the apps like yours, which makes it important for you to have an apt app strategy prior to launching the app on any of the platforms. You need to work on the content, the marketing, and of course on the elements of your application to make it better than the best. A well-planned strategy goes a long way to ensure your app’s success. Do remember the choice of your targeted audience when planning the strategy.
- Serve Value-Based Content
There must be some take away in the form of value-based content for the audience. And, there must be some reason that could compel the audience to choose your application from the count of other impressive ones. Be unique, highly informative, and quality-driven with your application. Opt for the same strategy when you plan your social media campaign. If possible, add creative videos in your app promotion technique along with explaining the how-to of your app.
- Humanizing the Content
Users are more likely to react to a piece of content that has got a human voice in comparison to the one that has been curated just like that. Keep in mind to get the feedback from the clients and include the same while going further. Let your app reap the benefits of customer feedback and keep improving your application for the good. Remember if you allow your customers to take equal part in the app promotion, the application is sure to get huge visibility in the market among the audience.
- Promote the App on Facebook & Twitter
There is no better channel than Facebook and Twitter to promote your application. The reach of these platforms is universal, which automatically takes your application to the global avenues. Having a Facebook page of your application is pretty convenient to let users know the advantage of the same. You could also talk about the details of your application on the Facebook page. Using twitter additionally will help to boost the app engagements.
- Adding Images to App Promotion Techniques
They say, “a picture is worth a thousand words” and that seems accurate to the app promotion techniques too. Images can easily attract the users and this fact can benefit your app to promote it. Explaining the benefits of the apps through images will help you to get instant user attention. Sharing the app’s screenshot will also help to promote it. Prior to app launch, try to indulge in app promotion techniques as much as possible. This will create the hype about the app prior to its launch.
- The Organic & Paid Promotional Techniques
Organic promotion on social media simply implies on the ways of having an extended presence on Facebook, Twitter and Instagram pages. Creating a page of your application on all of these platforms in order to target the audience is a way to organically increase the app audience. In addition to this, you could also indulge in paid app promotion techniques in order to grow the app audience.
- The Word of Mouth Promotion Technique
The word of mouth promotion technique do wonders for your product. You could opt for the similar strategy for increasing the loyal user base. Try to sell the product as much as possible through talking about its benefits at a number of platforms. Let your brand sell the product in order to reap its benefits in the long run. Try rewarding the users through free subscriptions or offer them something that could keep their interest alive in the product. In case, you win over the users, you are sure to have long-term benefits.
The Final Thought
The sky is the limit in terms of app promotion techniques. The ones that suit perfectly to the tone of your application should be chosen for promoting the app on all the possible social media channels. Keep in mind to take along the users by asking for their feedbacks and including the same into the practice.
