Do you have a large reach but little engagement rate? Increasing the engagement rate and keeping audience’s interest are two common challenges social media marketers encounter. If you are struggling with low engagement rate, this post will be useful for you. Here are 7 tips for you to engage social media followers:
- Understand your audience
This is the foundation of any business. You won’t be able to do anything, not just social media marketing without a good understanding of your customers. What do they care about? How can you bring more value to your customers? Having a solid knowledge of your customers and create better segmentations. For example, people who stay in villas in Bali tend to travel in groups rather than travelling solo. Their spending habit is also different from budget travellers. With this understanding, you can make the posts more interesting and useful.
- Don’t think about buying followers
You may have a large reach if you target a wide audience. However, that doesn’t guarantee that these people are relevant to your business. Therefore, narrow down your audience, understand the demographics and lifestyle of your audience.If you decide to run an advertisement to increase the number of followers, make sure that your audience is highly relevant. Indeed, the cost per like may be higher, but you will know that they are interested in your product or service. You will risk the engagement rate with cheaper, untargeted likes. Using bots and fake likes is another way to sacrifice your engagement rate. While the number of likes may look impressive, having the right followers and meeting the bottom line are way more important.
- Make use of visual content
Research has shown that visual content performs much better than other types. Instagram is all about visual content; Facebook also prioritises videos and photos more than other text. Therefore, to keep up with the game, make sure that your posts are beautifully designed. If you have the budget, invest in high-quality images and videos. You will see a significant change right after you do this.
Every business is different, so the only way to find out what works for you is to test. Through A/B testing, you will find out what your audience like, when is the best time to post, the frequency as well as the kind of content and format that performs best for your business.
- Find the right frequency and keep to it
Overwhelming your audience is not a good idea. However, you should not keep your social media channels too inactive either. It may take some time for you to find out how frequently you should post, but when you have found it, stick to it.
- Make use of current trends
You will be able to increase the interest and engagement rate if you are able to tap into latest trends. Find out what your audience is talking about, what is being searched on google. Google Alert is a great tool to keep track of relevant topics and brand mentions. You can also use Google trends to search for trending topics. From then, integrate them in your channel so that people start discussing on your page.
- Interact with your audience
Remember to reply to comments, start a conversation, follow up to let your audience know that there are “real” people behind the social media channels. Add a touch of personalisation to give a feeling that you are talking to them, and that they know whom they are talking too. This will create a better impression and encourage other followers to interact with the page.