Advice for Manufacturing Startups: 3 Reasons Why Packaging Matters


Manufacturing is more important to the US economy than many people realize, and your new company is going to play an important role in America’s GDP. As of the latest statistics in 2016, manufacturing and related industries made up 11.7 percent of the United States, a total output of $2.8 trillion within the industry.

As the #1 world leader in manufacturing, even ahead of China, which is notorious for low-cost industries, manufacturing in the United States produces an amazing 18.2 percent of the world’s products. If you are a manufacturing startup, you can take a nice slice of the pie, but one thing you may not have factored into your business plan is the importance of packaging. Here are three very good reasons why packaging matters to your startup.

Brand Awareness

If you want to quickly develop and grow your brand, don’t underestimate the importance of packaging. Study after study reveals that packaging makes a difference to consumers and they are more likely to buy a product if it is well-packaged with a clear indication of what’s inside. Whether you choose corrugated boxes or shrink-wrapped packaging, the packaging you choose must highlight your brand. Remember that you only get one first impression and when it comes to introducing new products, thepackaging is going to be the first thing consumers see when viewing your product on a retail shelf.

Protecting Products

While you may not be investing in packaging equipment, your choice of packaging companies makes a difference. Initially, the purpose of packaging is for easy transport and product protection. Some products do better in heavy duty corrugated boxes if they are bulky and extremely heavy. Other products held tightly together by means of shrink wrapping do much better when being transported and stored. Always choose a packaging company that has high-quality boxes and a state-of-the-art shrink wrap machine. No one wants to get a new product home, only to have the contents smashed and unusable, so product protection is high on the list.

Space-Saving Solutions

Again, as is the case of comparing boxes with shrink wrap packaging, it is important to consider which offers the better space saving solutions. Consider the fact that some products can be vacuum sealed in shrink wrap packages, which keeps items in the package neatly together. Some products are meant to be stored in refrigerators, so when they are held together by shrink wrapping, they take up less space. As an additional benefit, this kind of packaging protects the contents from excess moisture.

As an added bonus, what you may not have considered is that shrink wrapping uses as much as 75 percent less packaging materials, which make this solution more cost- effective than boxing products. Therefore, if you choose a packaging company that uses wrapping which can be recycled, you are working towards sustainability as well. Consumers today are more eco-conscious than ever before and will appreciate your efforts towards saving the environment.In simple terms, packaging matters.

Make packaging an important element in your business plan because it is a huge factor in marketing and total cost of production.