Video conferencing is quickly growing in popularity; according to Frost & Sullivan research, the overall video and web conferencing market is on a high growth trajectory and is forecast to grow from $8.5 billion in 2017 to $11.0 billion by 2023.

Video conferencing presents countless opportunities to businesses with its efficient, cost saving software. It allows companies to engage remote workers, collaborate across departments and locations as well making interviewing job candidates a breeze.

Technology moves at an incredible pace, video conferencing has only started to boom in recent years and already new versions are pilling on the added benefits for businesses. Cloud based video conferencing is the new move forward for businesses who are looking to capitalise on video conferencing, as it increases security and decreases technical issues.

Cloud video conferencing allows users to access video rooms from any device, platforms, web browsers or software programs. It gives users the freedom to join important conference calls with ease and little stress.


Cloud video conferencing offer extreme simplicity to its users; an attendee only needs access to the internet and an audiovisual device e.g. a smartphone or laptop to join a call, as the cloud system enables users to join through any app or web browser.

IT support:

Most companies who offer the cloud version of video conferencing; such as Eyenetwork, who offer IT technicians to be on-hand to ensure your team experience a comfortable and seamless video call.

Increasing use of devices:

According to a GSMA study, the number of connected devices in the global market will increase from 9 billion in 2011 to more than 24 billion by 2020. This massive increase of online devices means that cloud video conferencing is more seamless than before; for example, if experiencing unforeseen delays, you can still easily join meetings via your mobile phone. This means that for most businesses, everyone in their workforce can access top quality, high definition video conferencing on any kind of connected device without a complicated setup needed.


The scalability of cloud based Video Conferencing is limitless. Where an on-premise software requires monitoring and foresight to ensure it is expanded when needed, cloud based video conferencing services enables businesses to easily scale up, or down when required, without any additional hassle of further purchases of hardware. If you are uncertain on the amount of demand video conferencing will receive within your business, then don’t commit to a long term and expensive decision.

Reduces Costs:

Cloud video conferencing means that rather than investing and maintaining expensive infrastructure equipment as well as having to install it, attendees can simply dial into a virtual meeting room, managed by the service provider. Meaning that all involved can enjoy the reduced maintenance costs.


With the move into cloud based video conferencing, the worries around security issues for businesses are no longer relevant. For example, the firewall issues are no longer a concern and any video conference providers also offer improved security protocols that align with industry needs for privacy and data security.

Cloud based video conferencing also offers a neutral meeting ground for you and your clients, giving both parties a certainty that your information is secure. Neither party of the video call is given access to the other firewall or private network. This can therefore be a huge benefit to businesses that meet with a large number of potential clients daily.


Video Conferencing is known for increasing productivity and efficiency, but this only remains the case if the service is of high quality for video, audio and content. If you do decide to make the move towards cloud based video conferencing, make sure to use a highly rated and reliable software provider, who can ensure that your productivity isn’t reduced by bad video and poor audio standards.

If you are thinking about making a move to cloud based video conferencing, check out Eyenetwork. They have over 20 years of video conferencing experience and a dedicated support team on hand 24/7 for their clients. They also pride themselves on their state-of-the-art security, lightning fast connections and a consistently reliable service.