If you’re implementing any kind of content marketing strategy, one of the key techniques you’re going to want to be using will come in the form of guest posting. Just so we’re on the same page, guest posting is the process of writing articles and blog posts and then submitting it to another website than your own. This not only gives you access to another website’s audience, but also boosts your SEO, improves your credibility and authority, and helps funnel people to your website.
However, a lot more goes into writing a guest post and submitting it than just, well, writing a guest post and submitting it. To help you make the most of your opportunities, today, we’re going to explore everything you need to know about guest posting like a professional.
Find the Right Websites, Blogs, and Publications
It can be tempting to try and make a list of all the biggest publications and websites in your industry and then think, okay, this is where I want to guest post. Sure, submitting and getting accepted by the biggest of the biggest websites can be helpful, but the truth is, finding websites and publications with smaller audiences but more suited to your niche can be much more beneficial.
If you submit to a variety website that covers lots of topics that has a million viewers a month and you get a less than 1% return from it, that’s not bad. However, if you submit to a more niche website with a more engaged audience of 100,000 readers with a 20% return, this is much better for your website.
Understand Your Purpose
It’s all well and good guest posting because it’s a tried and tested method of content marketing, but it’s important you take the time to understand your goals and know what you’re aiming for with your content. Think about our list of benefits. Are you trying to improve SEO or drive people to your website? Are you trying to market a product or service, or funnel people to your email marketing list?
Whatever your goal, have this clear in your mind, so you stay focused and on track, and your guest post content is a highly optimized piece that gets results.
Use a Guest Posting Service
If you’re struggling with your guest posts or you’re not really sure what you’re doing, you can always make use of a guest posting service. This can be very helpful since they’ll help find relevant websites and services for you to guest post too, as well as helping you create content that helps you achieve your goals. It’s always worth considering these services to help you make the most of your opportunities.
Summary
Guest posting can seem a little overwhelming at the beginning, especially if you haven’t really got good results in the past or it’s the first time you’re doing something like this. However, follow these rules, and you’ll be sure you’re making the most of what you’re able to achieve.
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