There is no doubt that your business website can serve as an invaluable and essential tool for marketing your brand and business, but only if it’s set up in just the right way. Your website has a lot of potential for conversions, but, once again, only if your visitors remain. If you are getting people to visit your site but they don’t seem to want to stay, you could have a potential issue on your hands. And people who don’t stay will not contribute to higher conversions, either. So do you want your website visitors to remain longer on your site? Here are some top tips for better visitor retention.
- Build your website for easier navigation
The first aspect you have to carefully note is your website’s navigation. There may be something about navigating through your site that is difficult or a challenge for visitors, so make sure to assess this first. It’s important to build your website for easier navigation, and this comes with your basic layout and structure. In other words, make it more obvious for users to see what they would like to see by adding navigation aspects and elements that are clear. Additionally, check your site’s navigation through a mobile phone, as navigating a site through a mobile phone is definitely different from navigating on a desktop.
- Enhance your connections using intrasite linking
You can also enhance your connections using intrasite linking – and this can help you lower your site’s bounce rate as your visitors spend more time on your site. You can, for example, offer visitors related content or articles at the bottom of your blog page, and when you make use of text links, ensure that the content on the particular pages you point them to is what they would realistically expect. Make use of anchor texts that are clear and provide visitors with context so the content they see is of high quality – and useful to them.
- Come up with adaptive, intelligent content
Since we’re already on the topic of content, it may be the perfect time for you to come up with adaptive, intelligent content, as the professionals in website development and design from Expre recommend. Your website’s content should be well-thought-out and developed. You should first decide whether each content piece would be in a long format or short and easy to skim through, and you can make the best decision by considering your audience. Why do you think they are at your site? This will help you determine whether to go for a long or short format. If your audience is visiting your site because they want in-depth data, go for a long format. If they would like to take a specific action on your site, opt for short formats which are easy to skim through and have lots of buttons and links.
- Select the best and most engaging photos and images
It goes without saying that photos and images make a significant impact on your site, especially since your site is a visual component of your company. Pay attention to the design elements of different pages, especially when it comes to your content pages, your blog posts, and the homepage of your website.
