A high-quality animated video is a must-have to quickly convey a complex idea
By working on a way on how to represent their business, people are looking for different approaches. One of the most popular ones is obviously the animated explainer video. It’s by far the most creative and eye-pitching solution for the modern business, that tells people about the key things making your product unique and powerful among all others on the market.
As many may have heard, when the user opens a website or an online video, he spends only 10-20 seconds before switching to something else, if there’s going to be no good reason for him to stay. By creating a 2d animated video, it’s possible to perfectly solve the problem. It’s going to be a good setup for the likeness of your product. Such videos work better for three major reasons:
- People remember more thanks to the image they saw, not what they have read or heard.
- Internet readers pay much more attention to bright, atypical images.
- Dynamic montage and reachability of possibilities of what can be represented with a much smaller budget.
Based on these ideas, 2d animation service is much better in terms of representation of complex startups, than a simple video presentation. It’s possible to clearly articulate the meaning of your project in a short period of time. It keeps people focused on the information they’re getting. 2d animated video can deliver both verbal communication with the viewer and give him a first impression over how much work has been done on making such a promo.
The clip allows you to quickly and clearly state a large amount of information
Time is money. Especially in a modern world, where information is spreading much faster, than ever before. An Animated explainer video is not limited to scripts, unlike all other formats. It’s possible to quickly and clearly state a large amount of information within a minute or two. There are no limits in terms of characters, their actions and basically, anything can happen on the screen if you’re willing to represent it.
With boundaries free videos, it’s possible to easily represent a whole statistic of the site without wasting a lot of viewer’s time. Most people have a short attention span. It’s hard to convince them to watch the video, that’s longer than one minute. With a perfectly created script of the startup video, you’ll be able to focus on important points only with what problems are solved thanks to your product. Such a promotion is about giving an audience the idea of how they can benefit from the project you’re working on. Investing in creative motion graphics will pay off in the future when your startup will find people, who are going to be interested in your ideas. Thanks to the format of animation, it won’t take much time to increase the conversion rates.
The demo startup video creates a sense of the product. People would like to discover more about it, but they don’t want to spend their whole day investigating the statistic and effectiveness of a certain project, as there are tons of them all over the internet. But with short playtime and bright, colorful animation – it will be easy to find a bunch of investors, who are going to be interested in your specific idea.
A good video will say more than the author
Let’s imagine a situation – you need to promote your product, but you’re limited in time and the audience of people is not that much interested in just another talking head. How is it possible for you to get their attention and do that quickly? A brilliant images sequence with an explanation of an idea and a good script to cut off everything that slows the pace – is the perfect way of how it should work. A good video can say many more things about a project than the author himself. The information will be well structured, superfluous, and entertaining to watch. Positive emotions out of what people are going to see are very important for the overall impression of the project.
More than that – with animated promo, it’s possible to create a whole brand image of your product. The color scheme, that’s going to be used in the video can introduce the viewer to the colors, that are going to be used in the future product or a whole brand. With the correct style, it will be much easier to create an impact and memorize the name of the product. People will never forget what they’ve seen if it’s going to be filled with fun characters for the targeted audience. It’s easier to develop trust if the viewer will see something, that he can relate to. Besides – animation has many more chances of being organically implemented on search results and different forms of advertisements than a standard live-action video. It will be a great addition to the marketing campaign of the startup. The main task is to establish trust and build credibility. The important thing about promotion animation – it needs to connect people on the other part of the screen with the promoted product. Many investors are saying, that it’s much easier for them to make a decision if they’ve seen a video without long text but with an inspiring representation of how the product can really change the game on the market and how it can influence the everyday life. With the power of animation, it’s possible to look at the project from the correct angle.
If you choose the right studio, then a good video will be provided shortly
According to the Myventurepad.com blog, to get a well-animated promo, it’s important to choose the correct studio, who’s willing to do an inspiring demo video. Talented artists with creativity and originality in mind are capable of doing great things for your startup promotion campaign. To find the right team, feel free to do a little research. Look at what these artists have accomplished in the past, read some feedback from people on the internet and you will be ready to make a decision on who’s going to work on your project. Don’t forget about forming a specification of what you would like to get from the final product. By dedicating only a couple of hours on a search for a talented team, it’s going to be far easier to get a good video for the whole startup project.
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