Are you feeling down about your finances right now? Do you get paid each month, only to feel like it’s not enough to cover your bills and expenses plus everything else that you want to do? If so, then you’re certainly not alone – with the cost of living on the rise, more and more people feel that their salaries just aren’t enough to allow them to live the life that they want whilst paying their bills and putting money away for retirement at the same time.

Some people get a second job, but, many more have turned to the internet to look for a way to make an extra income in their spare time. For many, this means blogging about the subjects that they enjoy and are passionate about. Today, there are several popular methods of sharing content online including writing blog posts, making videos, taking photographs, and even putting together informational graphics and images.

Whether you’re passionate about sports, pets, cooking, travel, or something else entirely, here’s how blogging can help you to improve your finances in 2018.

#1. Choosing a Profitable Niche:

Anybody can blog about anything, however, if you want to use a blog to make some money, then you’re going to have to choose a popular and profitable niche that people will want to find information about. The good news is that chances are, if you are passionate about something, then you won’t be the only person in the world who is! So, you can easily find profitable niches in the things that you love to do every day. If you’re passionate about something that there are already tons of blogs about, such as gaming or travel, for example, then the key is to choose a sub-niche that’s not covered as wildly. For example, you could choose to blog about traveling around a specific country or playing only one or two genres of video games.

#2. Advertising and Monetizing Your Blog:

The most common way to make money from a blog is through displaying advertisements on it. There are several different types that you can go for, however, the most popular to get started off with is usually Pay-Per-Click (PPC) advertisements. These are easy to make money from since you’ll receive a small payment every time a visitor clicks on the ad, even if they don’t go on to make a purchase. As you grow your follower base and increase your online presence, you may get the chance to work together with brands on sponsorships, product reviews, and other ways of advertising on your blog. Choose a blogging platform that supports plugins for monetizing your site.

#3. Affiliate Marketing:

Another option that you might want to consider when monetizing your blog is affiliate marketing. Using this method, you will sign up for an affiliate program, for example, Amazon Associates which allows you to link to and promote any product for sale on Amazon. This is an excellent option for those just starting out, since Amazon is one of the biggest online shopping sites with such a broad collection of products. You will be given affiliate links that you can use in blog posts, video descriptions, product reviews, and other content types on your site to promote the product and encourage others to buy it. Once you make a sale, you’ll receive a percentage of the profit.

#4. Using Social Media:

Today, social media is huge and it’s hard to find somebody who doesn’t have an account with at least one of the big social platforms such as Facebook, Twitter, Instagram and YouTube. So, integrating your blog with social media is one of the best methods to gain followers and share your content with as many people as possible. Create profiles for your blog’s brand across all the different platforms and make sure that you are sharing your content and encouraging your followers to share it further. You should also use social media to engage with your followers – for example, you can post competitions, polls, and questions to find out more about what they want to see.

#5. SEO:

Finally, search engine optimization is essential for building your ranking in results pages and improving the visibility of your blog. Firstly, it’s good to conduct some keyword research to get a better understanding of the things that users are searching for when looking for a blog like yours. You can then integrate these keywords into your content, however, the key is to ensure that it is done naturally. Above all, your blog should provide high-quality content that answers questions and solves problems – this is the main factor that search engines are looking for when determining rankings.