As we enter 2020, it is clear to see the negative effects that our societies are having on the environment. Despite this, e-commerce and consumerism, in general, is ever-increasing, making it essential for businesses to consider the impact that their day-to-day runnings are having on the environment. Packaging is one of the most important aspects for businesses to consider and minimising your carbon footprint with the use of sustainable packaging can have a wide range of benefits, both for your brand’s reputation and profits.
What is sustainable packaging?
Sustainable packaging is that which is manufactured using sustainable materials and using energy from renewable resources. There are a number of ways that businesses can ensure their packaging is sustainable in some way, such as using recyclable, biodegradable, or reusable packaging. In other words, businesses don’t necessarily have to only use materials that are able to decompose to still be sustainable. Some ways to incorporate sustainable packaging is to avoid single-use plastics and other non-recyclable materials and minimise the amount of material used for each product. Find a balance between keeping your products safe and in top quality when shipping and using as little material as possible.
Benefits of using sustainable packaging:
Brands that are known to make conscious efforts to minimise their environmental impact are increasingly being rewarded and praised online. People like to shout about those brands that are doing their bit and those that aren’t on social media, so by opting for sustainable packaging you are likely to see a boost in brand awareness too.
Sustainable packaging is an effective way to appeal to the ever-growing demographic of eco-friendly consumers and maintain a positive brand reputation – it doesn’t have to involve a complete packaging rehaul either. In fact, many businesses are probably more sustainable than they realise. Corrugated cardboard is the most common packaging material used and it’s environmentally friendly. Cardboard boxes are ideal for those businesses looking to be more sustainable whilst still sticking to strict budgets. You can even invest in cardboard box making machinery to produce all your sustainable packaging in-house. Kolbus Autobox specialises in machinery that allows businesses of any size to take control of their packaging and produce over one hundred variations of a cardboard box. Businesses can even print or stamp boxes for branding purposes, whilst still providing consumers with completely recyclable corrugated boxes.
Keep up with the competition.
The sustainability movement is now becoming more of a necessity rather than a choice if businesses want to compete in their markets. Increasing consumers would now much prefer to buy from a brand that makes a sustainable effort, than one that chooses to ignore the issue altogether. Sustainable packaging is one way for businesses to keep up and bring in leads. By choosing to use non-recyclable or non-reusable materials, companies risk excluding a whole demographic and missing out on a whole host of business opportunity.
You might assume that sustainable packaging costs more but this is simply not the case. Eco-friendly materials can actually be cheaper to produce, meaning you can reduce costs and your environmental impact, while benefitting from the positive perception that customers will have of your company.
By opting for a sustainable material like corrugated cardboard that can be produced in-house, you can also reduce the amount of material used when packaging your products and therefore save money when ordering your recyclable materials. Producing your boxes as orders come in means you can make sure that each box is the perfect size to suit a product and avoid unnecessary material usage.
Improved customer satisfaction.
A customer will appreciate sustainable packaging, not only because it shows your business cares for the environment, but also because it makes disposing of/recycling your packaging far easier. For example, if a business ships their products in a mixture of cardboard and plastic materials, the customer has to spend more time recycling each aspect. With a cardboard box, a consumer can either reuse it for their own purposes or simply add it to their paper/cardboard recycling. Sustainable packaging can, therefore, have huge benefits when it comes to your business’ overall customer satisfaction.