How To Come Up With a Business Name

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You did it! You came up with the perfect idea for a business, and you’re finally going to accomplish your life-long dream of owning a business. There’s just one problem: you have no idea what to name your company. The name of your business is extremely important, and you don’t want to choose the wrong thing. Here’s how you can come up with the perfect name for your business.

Use a Name Generator

The store name generator from Namify is a great way to start brainstorming business names. You can get name ideas and website domain suggestions for practically any category of business. Even if you don’t select one of their suggestions, you’re bound to get some good ideas that’ll help you land on the perfect name.

Start With a Logo

Are you crafty but not so great at coming up with names? Start by designing a logo for your business. If you have a logo or a couple of logo options in mind, it may help you think of a name that fits the logo.

Ask Your Friends

Some of your friends or family members may be great at coming up with names! Tell them what kind of business you plan to start, and ask if they have any suggestions. While you’re at it, tell them any ideas you’ve already thought of and ask for their honest opinions. They may love the names you’ve thought of, or they may suggest that you go back to the drawing board. Either way, their feedback is extremely valuable.

Think About Your Brand

A business’s brand is basically its whole identity. Your brand includes the color schemes and fonts you use, the way you photograph products, the tone you use on your website and advertisements and more. Your company’s name should fit your brand well. Jot down some ideas about what you want your brand to be, and use that to narrow down the ideas you have for business names.

Research Your Competitors

Looking into the competition can give you some good insight into what types of names are most effective. Are the most successful companies in the sector named after a person, a product, a pun or something else? The last thing you want to do is copy another business’s name because you want to stand out, but they can give you a good idea of what works and what doesn’t. Of course, you should keep in mind that their success also has a lot to do with their products and their marketing techniques, not just their name.

Look at Search Engine Data

One of the easiest ways to ensure that your business is successful is making sure people can easily find it on search engines. You can use Google Trends to study what people are searching in different regions. Narrow the search to the regions you intend to service and then start searching terms related to your business. By including a highly-searched word or phrase in your name, you make it easier for new customers to find your business online.

The name of your business can have a big impact on its success, so make sure you carefully consider all of your options before making a final decision.