Social media has become such a valuable tool for entrepreneurs and businesses. If you are concerned about the retention of your older social media posts and engagements, you will want to back up and archive these posts. By downloading the social media posts and related content, you will ensure that your business can always use this information, even if it is in a new context.
We are going to help you figure out the best way to archive your social media posts, and how to get the job done safely. Not only do we want to properly archive the data, but we want to ensure that nothing is damaged during the process.
Importance of Backing Up Content
Finding the right archiving tools for social media matters a great deal. We can never know how things are going to play out online. The servers that are currently hosting your content could go down at any moment. While major social media sites have safeguards in place, there is always the risk of a shutdown or a hacking incident. If your content is accidentally or purposefully deleted, or the site itself is shut down, you could find it difficult or impossible to retrieve that data.
There are also instances where you may be using a specific feature within a social media platform only to find that feature is being phased out. And then you may lose all the data that you accumulated through that feature. By having a constant data archiving method, you will ensure that all your posts and engagements are being backed up and archived.
Back Up Text and Videos
One aspect of backing up social media posts involves some manual archiving. If you are posting long form text content onto a social media platform, you may want to save it on your computer or servers appropriately. The same can be said for videos and/or pictures that you are uploading. Having a copy of this content already stored means you have one backup sorted.
Download Your Social Media Content
Websites such as Facebook, Twitter and LinkedIn have features that allow you to archive and download your social media data. When you visit your Facebook business page, you can find the download page option within the general tab. You can download your entire tweet history using the Twitter Archive feature, while you can also get an archive of your data on your LinkedIn Professional Page
Use Data Archiving Services
If you prefer a hands off approach, you will want to go with a company that offers data archiving services. These companies offer specific social media archiving, where your data from all social media platforms is constantly backed up and archived. Whether you are using Facebook, Twitter, LinkedIn, Tumblr, Google Plus or Instagram, the archiving is completed effectively.
The great thing about using these services is that you can get a bundle of archiving services for three, five or more social media accounts. Now you have all your accounts archived by one service provider, and you won’t have to lift a finger to get it done!
