How to Use Social Media for Promoting Your Company


When you think of advertising you think of market communication and how you want to present your service or product to the public. With so many advances in communications on the internet, there are all sorts of options to getting your name out there. Visual advertising with videos or media is a new and exciting way to go.

Social media is a very powerful tool. With people attached to their social media outlets like Instagram, Facebook, Snapchat, and many others it is the best way to get an audience. Social media advertising allows companies to use social media in many different ways. Not only is it a great way to get the companies name out there, it can also be used to gain immediate feedback. This kind of feedback from the public can work like a giant think tank. Some really phenomenal ideas can come from the public.

These computers nowadays are simply amazing. There are ways that you can pick up if your company name or product is mentioned or tagged and if your video goes viral the amount if impressions could rise into the millions. Gathering market feedback can be a valuable means to success when working on social media and creating a strategy.

Developing a website that fits the voice of the brand and needs of the customers is critical. It is in this one main place that can be considered home base. By keeping all videos and media in one spot for reference while still using other social media outlets is essential. Your video can be on Snapchat and when someone is curious they can go to your home base and get a deeper representation of what your company is about. Likewise, social media videos all have varying limits so creating trailers or teasers for your social media followers can get them to your actual website with product and service information.

Videos for social media can be anything from a live video on Facebook to a quick advertising video on snapchat. Your website can show a video presentation of anything from a virtual reality animation video about your product to a demonstration of how it is used. By pulling in traffic from clever social media placements you may end up giving a potential customer all the information and demonstration to close that sale.

Now it’s easy to say videos should be creative, but truly when looking at hundreds of videos you want yours to stand out. You’ll want to be creative and find a way to design your video so that the viewer will see what you want them to see. From the music playing in the background to the colors used, the time of day you shoot, the mood, all of it needs to be thought about.

Once you create your social media strategy you need to commit to keeping it updated. Nobody likes going on sites and profiles with outdated content or old videos. Social media is fast, and businesses need to keep one step ahead. By keeping your videos new and current and updating your site tells the consumer that you are busy working for them. So it’s a lot of work and it’s a creative and busy experience but it pays off. Once you are ready to use social media and videos to promote your company you’ll be amazed at the impact it will have.