Whether you operate a small online blog or a major company, marketing is an essential component of any brand’s success. In particular, digital marketing has made it possible for just about any entity to reach countless people across generations, national boundaries and even interests. Because of its relative low cost and versatile potential, different brands utilize different approaches to achieve the same goals.
Video marketing is one such way that rich multimedia can be generated to deliver plenty of potential for your brand. You don’t even need to shoot and create your own videos: in some cases, you can use videos already available on the internet to create mash-ups and recaps that people will enjoy and share.
Let’s look at some of the ways that YouTube video mash-ups can dramatically improve your brand’s marketing potential.
New Content to Share
YouTube is a content marketing powerhouse in and of itself, but any videos produced and ultimately shared on the platform can be shared elsewhere as well. One such benefit of YouTube video mash-ups is the additional content it provides to be shared on other platforms.
Your blog or website – along with any social media platforms – needs a steady stream of content to be a strong performer and promoter of your brand. For websites, search engine optimization is heavily impacted by the amount of quality content you distribute, while social media visibility relies on a steady stream of posts and updates.
With video mash-ups to share, you’ll be able to create additional content offerings that can be shared multiple times across different platforms.
Exclusive Content Visibility
When sharing content produced by others, you should always be sure to give credit where credit is due. Unfortunately, YouTube is all too fickle about issues relating to copyrights and regional restrictions. Many great videos aren’t even visible to certain audiences because of where they were published.
When building YouTube mash-ups, you can include content that might not otherwise be visible to your audience as one way to lure in more visitors. Of course, you’ll need a tool to extract/view the video yourself, which is why tools that can help you download blocked YouTube videos are so helpful (visit http://www.freemake.com/how_to/download_youtube_blocked_videos for more info).
Jump on the Viral Bandwagon
Every day, there are new pop culture and viral trends taking off on the internet. Brands that know how to jump on the bandwagon when they see these things developing can generate massive marketing potential.
Video mash-ups are one way of taking viral components and creating new and exciting variations to capitalize on the trend. Some brands choose to incorporate various elements from other viral videos and add their own shoots, creating unique moments that can be shared generating tons of views.
Whatever viral trend is happening, video mash-ups can be used effectively to generate attention for your website or business, making it one of the best marketing techniques for responding to the times.
YouTube video mash-ups are great, in large part because they require little to no original content on your part. Despite this, they can provide as much real value to a brand as if you created all of the content from scratch. This is why so many brands love to incorporate this form of video marketing into their broader digital marketing strategies.
