In the digital world, everything is interconnected. This means that something as small as a backlink can affect your rankings in search engine results pages. Backlinks are important for SEO purposes because they let search engines know what sites to be associated with. If you have high-quality backlinks, then it will be easier for people to find your website through online searches and social media platforms like Facebook and Twitter. In this article, we’ll shed light on what backlinks entail, why they’re critical, and some of the best ways to build high-quality links.
What are backlinks?
Backlinks are links that you get from other websites. Backlinks can also be called inbound links, incoming links, or one-way backlinks because they lead traffic to your website instead of leading it away like outbound hypertext. Backlinks have a major impact on SEO ranking and are an important part of optimizing content for search engine crawlers. Backlinks are a measure of popularity and authority in the search engine results pages.
Importance of backlinks:
1. Improves organic ranking on search engine results pages
One of the best ways to grow your business exponentially is by building backlinks. Backlinks will help you improve organic ranking on search engine results pages and position yourself as a trusted authority in your niche market.
Research has shown that companies with higher rankings get up to 70% more clicks than those on page three or lower.
2. Increase brand awareness
Backlinks also increase your brand awareness by 30%. Backlinks are the key to cracking your competitors’ stronghold in search engine results pages.
3. Boost referral traffic
Backlinks also help you get referrals through traffic, which is one of the most important metrics for a website’s performance. Backlinks provide great benefits that can’t be ignored; if you’re not building backlinks, then it could be the reason for your website’s low traffic. Backlinks can help you get more referrals and boost organic ranking by up to 69%.
4. Position your business as an authority
Backlinks are the key to an online business. Backlinks will position your company as a trusted authority in its niche market, which is achieved by creating content that pertains to your backlink targets and then linking out to them at strategic places on your website.
5. They establish the relationship between websites
Backlinks also establish relationships with other websites. Backlinks are a measure of popularity and authority on the search engine results pages, so they easily attract more backlinks to your website, which is why it’s important for marketing purposes.
6. Backlinks naturally attract more backlinks
If you have backlinks, then it’s only natural that other websites will be interested in linking to your site. Backlinks are important for several reasons, and they’re the key to organic ranking on search engine results pages.
How to build quality backlinks in 2021:
There are many ways you can employ to build high-quality backlinks; these can be;
1. Become a source for bloggers and reporters
If you have a blog that has amassed the trust of reporters and bloggers, then you can put your link in their posts. This is also known as HARO (Help a Reporter Out)
This technique will help get seo backlinks for your website to use on search engine results pages; it’ll also help increase brand awareness for your company.
If you need to find a reporter or a blogger, there are websites like HARO that will connect you with bloggers interested in hearing from you if they have the right audience.
You can offer them an insightful interview about your product/service or ask them to do a review of your latest product.
2. Publish “Skyscraper” Content
The skyscraper technique is a strategy for building high-quality backlinks that was created by Brian Dean of Backlinko. It’s based on the idea that you should create content so good and helpful, it will break through all the clutter in search engine results pages to rise up like a skyscraper above them.
It starts out with a useful, free tool or checklist. Then you use that to create a valuable resource with more in-depth content on your website. This has the advantage of earning links from other websites without needing them as part of your long-term SEO strategy because they link back to their own tools and resources.
3. Build links from outdated resources
The next technique is to build links from outdated resources. Backlinks are the key to organic ranking on search engine results pages, and this strategy for building quality backlinks involves getting one of your high-quality articles or blog posts published in a magazine, newspaper, journal, or other types of publication that have had consistent coverage over the past five years.
The strategy is to contact the editor and offer them a free article for one of their upcoming issues. You could also go further by offering an interview or press release with your company updates.
This technique will create high-quality backlinks from “outdated” sources that have been around and have already established themselves as credible resources in their niche or industry.
This will create a link to your article and help establish you as an authority in the eyes of the publication’s readers, which can lead to more high-quality backlinks for your business website.
4. Use content formats proven to generate links
The fourth technique for building quality backlinks is to use content formats that have been proven to generate links. You should contact a blog and offer them an interview with your company about their latest product or service, which will create another high-quality link for you on search engine results pages and establish you as an authority in the eyes of readers.
5. Authority resource pages
The fifth technique for building quality backlinks is to use authority resource pages. You can publish “ultimate guides,” which are made up of many articles on the same topic, and establish yourself as an authority in your niche or industry by creating a guide that combines everything there is to know about it into one place.
Conclusion
The importance of high-quality backlinks and how to build them in 2021 is an ever-changing subject. Backlink building strategies have changed from using old content that has been around for a while, repackaging your own content into guides, or aggregating blog posts about the same topic to establish yourself as an authority on it – these are just a few of the techniques that you can use.
