Important Qualities to Look for in a Web Design Company


One of the hardest things about launching a new website is choosing a web designer. You will be amazed by the huge number of designers that are in the market. The worst thing is that most of these designers don’t have what it takes to bring your dream to life. It is left up to you to evaluate individual designers and settle for the one you feel has what it takes to bring your vision to life. The purpose of this post is to guide you when evaluating the competencies of different designers. At the end of it, you will be able to find and hire the most qualified person for the job. Here are the top considerations you need to make.

Communication skills

The worst mistake you can ever make when hiring a designer is the mistake of hiring someone who is unwilling to listen to your ideas. A designer who doesn’t listen to your ideas will force you into things. This will definitely lead to unacceptable project deliverables in the end.

You are an expert in your industry and you know what you are selling. You definitely have a few ideas on how you want to present your products or services to your target customers. You have the most knowledge about your business. With that in mind, you want a web designer who will listen keenly to your ideas. He should also be able to put your unique ideas into action and not just create their own pet project.

All in all, while it is good to work with a graphic design expert who listens, you also need someone who will contribute to your ideas. You may know your business but the realm of online marketing is different. A good designer will give you crucial advice to make your project successful. Find a designer that can communicate technical points in a manner that you can understand.

Design is done with CMS in mind

The last thing you want is to have the perfect website only for you to be unable to update it yourself. Having to rely on the support of your web designer to do simple updates will not only cause delays but will also be expensive. You need to pick a designer who designs with content management systems in mind.

Any good web design company serious about meeting its clients’ needs is familiar with CMSs like WordPress. They will build your website on a CMS that is not problematic to work with.

Responsive design

More than 60% of the traffic you will get on your website will come from mobile users. The world of smartphones is getting better and it is slowly dominating the online world. If you build a website without putting mobile users in mind, you will end up suffering in terms of traffic and conversion. Yes, a website that is not mobile-friendly can still be accessed on a mobile device, but not all its elements will load properly.

Having a responsive web design has many benefits. For starters, it will help you accommodate more visitors. This is because such a website will adjust itself to fit perfectly on any screen size it is being viewed on. All the web elements will also load perfectly. Second, a responsive web design will save you money that would have been wasted managing two versions of your website: one for desktop and one for mobile. Third, a responsive web design will boost your search engine rankings. Google made an algorithm update in 2014 which favors mobile friendly websites.

There are so many benefits that come with having a responsive web design. When choosing a web design company New York, make sure that it pays attention to building mobile-friendly websites.

Portfolio of live websites

Prior to committing to an expensive web design or graphic design project, you want to take a look at the previous work done by a designer. It is only by seeing his work that you will be able to determine whether he is the right person for the job or not. When it comes to web design, you want to see live websites that the web designer has created. Don’t just trust screenshots of home pages. Visit the websites that have been designed by the company and check to see if that is what you are looking for. If you need WordPress design, make sure you get a portfolio of live WordPress websites.

Have longevity

New web development companies keep on popping up and others nose-diving. In the search for a good web development company, you want to be sure that they have longevity. That means they should have been in business for a couple of years and should have an established business premise. You don’t want to pay for a project only for the company to shut down the next day before your project is done. The more experience a designer has the better. Experienced designers are capable of adapting to change.

Understands conversion

A remarkable WordPress design alone will not help you realize your goals. A designer knows how to make a website not just look good but encourage customers to take action. The company you choose should understand what causes a website to convert. They should be familiar with proper navigation, layout, and calls to action among other things. A good designer will use data as well as proven methods when building a website.

They are not dirt cheap

Last but not least, you need to be wary of designers who are dirt cheap. The cheapest services are not always the best. Cheap designers tend to take shortcuts to bring down their overhead costs. Steer clear of them.

These points will guide you through the process of hiring a competent web designer in your area. The rule of thumb is never to rush things. Don’t hire someone for the sake of hiring but hire because he has the resources to bring your dreams to life.