When promoting your brand, the first step is to choose an event where you can gain exposure to a large number of people in a short time. However, to impress the business name and logo upon them, offer promotional items from your company that can be used for extended periods of time, maintaining your presence in their day-to-day lives. If you are heading to an auto show, connect with your audience by offering promotional trunk organizers or emergency tool sets. For marathons and other races, reusable water bottles and fitness-related gadgets are easy giveaways. If you are heading to a festival, offer promotional sunglasses or sunscreen, both of which can usually be used immediately as well as again in the future. Learn more about events held throughout the year where you can promote yours by checking out the following infographic.