Whether you own a small, medium or a large business, you definitely need a website to establish online presence. There are no doubts about that. A website is not only the source that provides information about your business, its specialization, news, updates etc.
This is initially a valuable marketing tool that increases your popularity with the potential and existing customers, drives more leads, helps reach customers across the globe and ensures 24/7 connection with them. These benefits eventually contribute to the sales increase and profit generation.
Obviously, having a website is a must for any business owner nowadays. However, what type of a website exactly do you need and which one will work best for your business? This decision may prove to be one of the most daunting tasks for any business owner.
So, if you currently bother about this issue, keep reading the article to find out the options that will help you make the best website solution.
Website Types and Their Major Features
To be able to decide what website type exactly is the best solution for your business, it’s important to find out as much as you can about them. Listed below are the major website types you might be interested in.
Business Website
A business website is one of the most popular website types that can present your business in the most favorable light. It provides general information about your business, adding credibility to it and building your customer trust.
Having launched such a website, you can be sure that you clients will stay informed about the business information you would like them to know. This website type is a nice choice for those business owners, who have a physical location of their business and can provide it in the Contacts section to simplify their clients’ search.
One page website
If you aim at creating a simple and easy-to-use resource, then a one-page website is right what you need. This website excludes the necessity to waste time and effort browsing through multiple website pages and trying to find the required info. Everything is available at one page. This is very convenient, time-saving and informative – just what the majority of customers need.
Online shop
If your business is associated with selling products, then an online shop is your number one choice. An eCommerce website will make it possible for you to upload the products you are going to offer to your customers, provide their descriptions, prices, contacts and other related information your clients may need.
It’s also much simpler to implement payment gateway here to let your customers order products directly at your website in a few clicks only. Online stores grow in popularity nowadays and they are really worth the attention.
Portfolio website
A portfolio website is a great choice for people, who have creative professions and would like to offer their works to everyone, who is interested in them. Whether you are an artist, a photographer, a singer etc., a portfolio website will bring you lots of privileges.
It will help you stay connected with people, who are interested in your creativity and talent, enabling them to look through your work galleries and place orders directly at the website. Such opportunity just cannot be underestimated.
Universal website
A universal website is a unique combination of all the website types mentioned above. This is the place, where you can provide detailed information about your business, offer your services and products for sale, communicate with your potential and existing clients, build client base and meet other requirements you have. As opposed to other website types, this one takes more time, effort and money to be developed as it is also more complicated and serves several goals at a time.
How to Choose the Right Web Building Tool
Whatever website type you are going to launch, there is no need to learn web design basics to do that. Due to the availability of website builders, this process is much simpler nowadays and the task can be accomplished even by the newbies, who don’t have any web building skills or experience at all. Each website type can be created by means of using a ready made tool that is specially created for this purpose – uKit.
uKit is the best website builder for small business. It can be used by any person, irrespective of his/her web building skills and expertise. uKit is characterised by the following features that make it stand out from the crowd:
- Great price/quality correlation
- Convenient drag-and-drop website editor
- Intuitive interface
- Handy toolbar with lots of widgets and elements required for creating appealing web design
- Extensive collection of responsive templates
- Built-in web promotion tools
- Mobile and SEO optimization options for quick and efficient website promotion.
With uKit, you can design a modern, appealing and professionally looking website in an easy and hassle-free way, irrespective of its type and specialization.
Some Factors to Consider
There are a few factors to consider prior to proceeding to the creation of your website design, namely:
- Keep in mind that the global network is primarily a visual medium and it’s crucial to highlight strong visual assets at your website
- Ensure that your website meets the needs of your target audience
- Your website should be mobile friendly and come with HTTPS for enhanced security
- The loading time of the website should be as low as possible. It is recommended to have AMP pages at your site.
- It’s desirable to have a blog at your website so that it could rank high in the social engines or lots of different search queries and generate good amount of organic traffic.
Bottom Line
Regardless of the specialization of business you run, there is always a website type to meet your needs, requirements and preferences. Consider all the available options to choose the one that comes up to your business objectives and makes it possible to effectively promote your website on the web, generating more leads for your web-based business.
Fortunately, building a website is not a problem nowadays, even if you are not a pro. The availability of website builders like uKit simplifies the process, contributing to better results, boosting your business popularity and building customer trust.
