In today’s world, customers have become very specific about their needs and look for a personalized experience rather than a one-size-fits-all approach. Most companies already know that, but somehow, fail to do this accurately. Several surveys have shown that almost 40 percent of people have purchased what they hadn’t planned, just because of a more personalized experience. In simple words, businesses must focus on strong personalized customer interactions for a strong customer base, or they will lose out to their competitors. A strong customer base here not only means acquiring new customers but also retaining existing customers for smoother and sustainable growth. This is exactly why you need a top-notch CRM application like the Salesforce CRM.
Salesforce CRM is a leading cloud-based relationship management software that ensures smoother and stronger customer relationships. It manages all the customer interactions in a whole new way by understanding the customer needs and deploying solutions in a flash. Salesforce CRM is built on Force.com platform to make sure the app is data-centric, and the auto-backup feature ensures that no data is lost.
Ways in which Salesforce CRM adds value to your business
1.Business Retention – Customer retention should be your top priority for sustained business growth because it is easier to retain an ongoing customer than to build a completely new relationship and convert a new lead. In fact, when a purchase is made, it should be the start of a sustained relationship because you already have details of customer preferences, purchase habits and focus area. Salesforce CRM puts this data to better use with the help of its CRM tools to create a plan and retain an ongoing customer.
2.Removes Roadblocks – A common problem that organizations face is transparency and visibility of data in the sales pipeline. This makes it difficult for the sales, marketing and operations teams to function hand-in-hand, resulting in a loss in business. Salesforce identifies the inefficiencies across various departments within an organization; thereby, providing a clear line of sight into the operations, leading to a smarter, faster sales cycle.
3.Efficient use of data – Another major problem that sales teams across various industries face is that they are not able to use the data and prioritize the hottest opportunities. Time is of utmost importance here and bringing the data to Salesforce CRM lets you build a personalized connection. This is done with the help of marketing tools, such as email, social media and the likes. It also reduces the manual effort, as marketing tools work on automation and create engaging communications with the help of the data to turn leads into customers quickly.
4.Mobile Application – Traffic jams have become a huge problem in most of the major cities worldwide. Employees spend hours on a daily basis stuck in traffic. But this should not affect your business. Salesforce offers a Mobile CRM that delivers a complete CRM experience to mobile phones or other internet-enabled media devices while you’re away from your computer. All the information is available to various teams to access, manage and plan accordingly while they’re on the move.
5.World’s first CRM with AI – Predictive analytics has become more important than ever as CRM is becoming more data-driven by the day. Salesforce CRM will give you an advantage over your competitors as it has introduced an AI called Einstein, to make better use of unstructured data.
Einstein has been integrated into the core of the application to predict outcomes and automate the sales process. You just need to feed data into the system and it works by itself. The data is then used to identify the position of the customer in the sales pipeline and to which communication channels the customer is more likely to respond to.
Conclusion
Salesforce is a modern-day CRM system which understands the modern-day sales process, and focuses on a data-driven approach. The introduction of Einstein AI in Salesforce has made its position even stronger by moving to an era of smarter, smoother and efficient CRM.
