Every business under the sun is making social media an increasingly important tool in its digital marketing efforts, and frankly, it isn’t hard to see why. Social media promotion is free, low-stress and can bring your business to the attention of thousands of prospective customers in a timely manner. However, when it comes to promoting web content and general services on social media, not every enterprise’s efforts are equally effective. Any business looking to get the most out of its social media presence should consider the following measures.
Work with a Dependable Web Marketing Company
If social media promotion is new and unfamiliar territory for your enterprise, don’t hesitate to reach out to a seasoned web marketing company. In addition to providing professional content marketing services, a reliable web marketing company will be well-versed in all things social media-related. The right company will teach you how to craft entertaining posts, engage with your followers and market your content on the web’s most prominent social platforms. So, if a lack of familiarity with social media has prevented your business from using it as a marketing tool, there’s no time like the present to get in touch with knowledgeable pros.
Post on a Consistent Basis
Not every business with a social media presence uses popular platforms to their full advantage. When a business fails to post updates on a consistent basis, it’s only natural for followers to lose interest. Most social media users follow hundreds – if not thousands – of accounts, and if you can’t be troubled to provide fresh content on a regular basis, don’t be surprised if your likes, shares and follower numbers dwindle.
When determining how often you should post new content, try to seek a balance between “too often” and “not enough.” Posting around the clock is liable to make your followers feel inundated and result in your being unfollowed or ignored. On the flipside, posting infrequently is likely to result in you falling off your followers’ radars. There are numerous factors that go into determining the best posting schedule for your business. For example, the scope of your enterprise, the size of your follower base and the platforms you’re working with should all be taken into account. In addition to posting on a consistent basis, make a point of regularly having new content to share. There’s nothing wrong with promoting the same content in multiple posts, but if this becomes excessive, your followers may reach the conclusion that you have nothing new to offer.
Encourage Follower Engagement
Posting content that encourages personal engagement is a great way to keep your followers tuned in. Posts designed to elicit feedback and opinions can be particularly effective at getting your followers to speak up and start interacting with your accounts. Additionally, when addressing individual followers, you’ll need to be as gracious and respectful as possible. If a legitimate query or concern is met with sarcasm, indifference or outright disrespect, this isn’t going to reflect well on you or your business. Keep in mind that when communicating through text, it’s easy to come off as hostile or unpleasant even when no offense is intended, so be extra-mindful of the words you use and the tone you project. Furthermore, on any social media platform, you’re bound to encounter people who thrive on conflict. These individuals enjoy goading people into confrontations, and you’d be wise to avoid taking their bait.
Photo contests and hashtag games are other great ways to encourage follower engagement. Throwing some great prizes into the mix can motivate even the most passive social media users to put on their game faces.
To say that social media has become an effective promotional tool for businesses of all sizes would be an understatement. Each day, countless enterprises use popular social platforms to connect with prospective customers and spread the word about what they have to offer. As such, if your business has yet to embrace social media, you’re essentially leaving yourself in the dust. While social media promotion is liable to seem like a daunting prospect to businesses that have thus far ignored it, using prominent social platforms to your enterprise’s advantage is much easier than you may think.
