Taking the Plunge – 4 Things to Consider Before Starting a Business


Starting your business is an exciting time, and it’s easy to get swept up in your vision and forget about the logistics. While passion is important, it cannot be your sole resource, or you’ll find yourself living your nightmare rather than your dream. Do all the fun things like choosing your colors and telling your friends about your new baby, but make sure you leave time to deal with the more grueling aspects of business ownership as well.

Solidify your Finances

Money is always at the front of any good business owner’s mind. Without proper funding nothing else can function, but cashflow should take particular precedence when you’re first starting out. In an ideal world, you would be able to cover all of your expenses out of your personal savings, but that isn’t the case for many new business owners. Rather than taking out a bank loan or dealing with high rate, high interest loan sharks, consider keeping your loan amount as low as possible and getting one of the many low interest money loans available through a microfinance company. Apart from offering more flexible terms, microfinance companies (as their name implies) tend to deal with lower amounts, and the less you owe, the better.

Build It and They Will Come, or Not

Acknowledge that your wonderful business idea doesn’t guarantee you immediate success. You need to be prepared to do it tough for a bit and your marketing plan is going to take some serious effort. The best product ever invented wouldn’t sell if no one knew it existed, so it stands to reason that investing in spreading the word about your new venture should be at the top of your to-do list. Ensure that you know who you are, what you have to offer and where you fit into the industry. From there, identify your objectives and create your marketing plan based on what will have the best long term return on investment. Focus on creating a reputation for your brand that aligns with your values, and the rest will fall into place over time.

Look After Number One

Owning and running a business is a rewarding experience, but it can also be incredibly stressful. Make sure you have a plan in place to protect your mental and physical well-being before entering into any new ventures. You don’t have to have a super strict exercise and self-care regime that you follow to the letter every day, but it is good practice to ensure that you have coping strategies readily available for if everything starts feeling like it’s a bit much.

Surround Yourself with Good People

Any whole is only as good as the sum of its parts. Ideally we would all be able to provide everything our business and customers’ needs and perform all necessary tasks within the company. It’s okay to admit that you need help, and bringing others in on your venture can really improve your results. Not only can you tailor each person’s role to their specific skill set, you can also focus on creating a team that will promote a positive culture. This will increase your productivity and foster a work environment that will continue to benefit all involved for the foreseeable future.

The future is never guaranteed but when you start your own business, you have far more control than you would in many other situations. If you devise a plan that works for you, actually stick to it, and give everything 110%, then the sky’s the limit.